Rolls-Royce Motor Cars hosted its first “Enchanting Amman” event in Amman, Jordan, on October 6, 2026. The multi-day event brought together clients, prospects, media, and invited guests for a programme focused on Rolls-Royce cars, Bespoke commissions, and craftsmanship.
The event is part of Rolls-Royce‘s activities in the Middle East and Africa, where the company is using customer-oriented events to introduce its cars and Bespoke commissioning services directly to prospective buyers.
What was included in the “Enchanting Amman” event?
The programme featured driving experiences of the Rolls-Royce Cullinan, Ghost and Spectre. In addition to the cars, the event featured craftsmanship and lifestyle activities, such as perfumery workshops, cigar-making and leathercraft demonstrations.
The event also featured areas which offered further information about products and services provided by Rolls-Royce. The accessory display included a Chess Set, a Cameo Car, and a Luggage Collection. Thus, the presentation was not limited to Rolls-Royce products.
How did the Bespoke programme feature at the event?
The Bespoke Lounge gave visitors the opportunity to discuss Rolls-Royce’s customisation programme with Client Experience specialists. Such areas included exterior and interior colours, materials, embroidery, and marquetry.
In the context of Rolls-Royce’s Bespoke programme, customers can customise the car to suit their needs. Depending on the vehicle type and the commission, the list of elements and materials may vary considerably.
The commissioning process was introduced to visitors before they ordered the vehicle.
What was the function of the Whispers Lounge?
The Whispers Lounge introduced guests to Whispers, Rolls-Royce’s private members’ club. The service offers access to selected experiences, products, and other brand-related activities.
The Whispers Lounge at the Amman event helped elevate the membership programme to the same level as the vehicles and Bespoke services, allowing guests to explore services offered to Rolls-Royce customers beyond car ownership.
Why did Rolls-Royce host the event in Amman?
The event was Rolls-Royce Motor Cars’ first activation of its kind in Jordan. The company said it held the event to engage customers and prospective customers in the country.
James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa, shared the company’s view of Jordan’s potential and described visitors’ reaction to the event.
The event also highlights that the company prioritises showcasing its bespoke commissioning process alongside the vehicles, rather than confining customers to regular showroom activities
Which Rolls-Royce models were open for test drives?
Visitors could test-drive three of the latest Rolls-Royce models: Cullinan, Ghost, and Spectre. The Cullinan is the brand’s SUV, the Ghost is the full-size luxury sedan, and the Spectre is Rolls-Royce’s electric coupe.
What are the prices and availability details?
Rolls-Royce did not disclose prices for the vehicles or any special edition or Jordan-specific launch model as part of “Enchanting Amman”. Rolls-Royce model prices vary based on specifications and the Bespoke commissioning process; therefore, the final price depends on the car’s personalisation.
