Rolls-Royce Motor Cars Middle East & Africa has revealed The Spirit of Marassi, an exclusive customer experience set to be hosted at the Palace Beach Resort of Marassi, Egypt’s North Coast, from 14 to 22 August 2026. The company’s beachfront residency in Egypt will feature the region’s introduction of the Rolls-Royce Spectre Series II along with Bespoke consultations and lifestyle activities.
What is The Spirit of Marassi?
The Spirit of Marassi is a nine-day beachfront residency conducted in a private villa located at the Palace Beach Resort. As per Rolls-Royce‘s statement, the location has been designed for the benefit of providing customers with access to Rolls-Royce products, bespoke services, and more in a temporary location other than its permanent retailers.
The event blends vehicle showcases with hospitality services and consultations for current and potential clients from the Middle East and Africa region.
Which Bespoke services will be offered?
One of the highlights of the event is the Rolls-Royce Atelier, where customers get an opportunity to consult Rolls-Royce designers about their Bespoke cars. Materials, colours, interiors, and other aspects of customisation will be examined during the commissioning process.
The event will also highlight a Bespoke car design concept produced by the Rolls-Royce Private Office Dubai team. The design, based on the Spirit of Marassi concept, has been created under the guidance of Michelle Lusby, Lead Designer for Rolls-Royce Motor Cars Middle East & Africa.
Along with the Bespoke car design services, visitors will see a selection of accessories under the Rolls-Royce brand. The products include Infinity Stylus, Rolls-Royce Chess Set, and Rolls-Royce Luggage Collection.
What events are scheduled during the residency?
A variety of events are planned to take place during the nine-day residency. These include morning yoga, sound healing sessions, ice cream pops, an artisanal smoothie bar, and a creperie.
Rolls-Royce also intends to hold a series of invite-only events, such as a cigar evening, as well as other social events for members of the Rolls-Royce community. There will be a closing event to mark the end of the residency.
Families are not left out either, and there will be children’s entertainment organised during the event.
What is unique about the Spectre Series II?
This residency will also be a regional debut of the Rolls-Royce Spectre Series II in the Middle East and Africa region, as it will be making its first appearance in Egypt. Visitors will have the opportunity to see the latest iteration of the Rolls-Royce all-electric coupe during the event.
When is the event happening, and how can the customers attend?
The Spirit of Marassi will be hosted at Palace Beach Resort, Marassi, located on the North Coast of Egypt from 14-22 August 2026. Rolls-Royce has extended an invitation to interested customers, allowing them to sign up through their authorised Rolls-Royce Motor Cars dealership.
