What Is TVS Paddock?
TVS Paddock is a new dedicated premium retail network designed to elevate the ownership experience for high-end motorcycle buyers. TVS Paddock dealerships represent an exclusive retail channel entirely dedicated to TVS’s premium offering, combining digital innovation, a bespoke customisation zone for BTO, and rider community spaces.
The “Paddock” showrooms feature an industry-first “swim lane” product layout featuring diverse categories, an end-to-end seamless digital retail journey, and an immersive merchandise and accessories section with specialised service centres for high motorcycles.
“TVS Paddock is our strategic commitment to redefining premium ownership by bringingtogether innovation, personalisation, and immersive engagement to build deeper customer
connections. The future of premium motorcycling will be defined by the experiences,
communities, and ecosystems we create around them. As premium motorcycle customers
continue to evolve, seeking deeper, meaningful and holistic engagement, TVS Paddock will
cater to these aspirations and deliver a truly elevated brand experience.” – Mr Sudarshan Venu, Chairman, TVS Motor Company
What Is The BTO Experience?
BTO is TVS’s Build-To-Order (BTO) program, which enables riders to configure their motorcycles’ performance kits and aesthetics. TVS is offering exclusive consultation and customisation zones for BTO at its “Paddock” dealership.
Which Models Are Included?
The Premium retail dealership network will host TVS’s premium models such as Apache RR 310 BTO and RTR 310. It is also expected to serve as the destination for upcoming high-capacity motorcycles, such as the anticipated Apache RR 450
Who Designed The Showrooms?
The showrooms’ aesthetic was designed by Checkland Kindleysides, a London-based boutique design firm. The “Paddock’s” aesthetic draws heavy inspiration from TVS Motors’ engineering prowess associated with the brand’s racing history.
The Interior of these exclusive showrooms shall also feature a unique industry-first swim-lane-based product experience: a specialised floor plan which features diverse sections to guide buyers through specific motorcycle segments, ranging from track-focused performance bikes to touring models.
When Will Showrooms Open?
The first phase of these premium showrooms will target major metropolitan cities across India, scheduled to begin operations in the second quarter of FY27.
Also Read: https://thecorneaimpression.com/norton-motorcycles-returns-4-new-models-debut-at-eicma-2025/
