The world of luxury car collaborations has entered a very interesting phase. Bentley recently teamed up with The Gstaad Guy, a social media personality famous for poking fun at the ultra-rich, and this unique collab has resulted in the creation of the new Bentayga EWB Chalet Edition.
There is a certain irony here. A man who built an audience satirising old-money excess has helped create a bespoke SUV costing roughly £330,000. But then again, Gstaad Guy’s entire appeal is in understanding luxury culture from the inside out.
Built through Mulliner, Bentley’s bespoke division, the Bentayga EWB Chalet Edition takes inspiration from Alpine retreats and transforms that idea into a rolling luxury barge. Think cozy chalet vibes, but with a 542hp twin-turbo V8 and enough leather and wood to make a Swiss ski resort feel underdressed.
Who Is The Gstaad Guy And Why Did Bentley Collaborate With Him?
For anyone unfamiliar, The Gstaad Guy is one of social media’s most successful satirists of ultra-high-net-worth culture. With over 2.5 million followers across Instagram and TikTok, he has built a cult following through characters like Constance and Cousin Colton, parodying the wonderfully absurd lifestyles of old-money elites.
The funny part? Many of the people he jokes about are also his biggest fans. Bentley says his audience includes one of the highest concentrations of ultra-high-net-worth individuals online. If your followers own chalets in St. Moritz and probably have a preferred yacht captain, it makes sense to build a Bentley around them.
Thankfully, this isn’t a celebrity badge-engineering exercise. The Gstaad Guy reportedly worked closely with Mulliner and designer Hugo Chizlett to shape the Chalet Edition from the ground up.
What Makes The Bentayga Chalet Edition Different?
The Bentayga Chalet Edition is based on the Bentayga EWB Azure, with EWB standing for Extended Wheelbase. That means an additional 180mm of rear cabin space, which matters because the rear seat experience here is almost the entire point.
Bentley configured the SUV with a four-seat layout, complete with a rear centre console and the brand’s Comfort Seats package designed to reduce fatigue. The interior theme is inspired by high-end Alpine lodges. Rather than turning the cabin into a loud fashion statement, Bentley aimed for warmth and old-money subtlety.
What you get:
- Saddle leather upholstery throughout
- Diamond quilting
- Liquid Amber open-pore wood veneers
- Tweed detailing in door and console pockets
- Fireglow accent stitching and trim
- Saddle-coloured speaker grilles
- Bespoke Chalet Edition badging
- Alpine flower embroidery on headrests and cushions
The Alpine flower motif is apparently Gstaad Guy’s favourite and represents Swiss heritage and family values. There is also a laser-etched chalet graphic integrated into fascia panels and seat inserts. Bentley clearly resisted the urge to plaster giant logos everywhere.
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What’s The Design & Styling Like?
Bentley says the exterior reflects “understated excellence.” The Chalet Edition wears a bespoke Light Tudor Grey finish, which is applied entirely by hand and takes approximately 60 hours to complete.
Additional touches include:
- Bronze-painted styling package
- Fireglow lower pinstripe accents
- Chalet Edition wing badges
- Bespoke treadplates
- Animated welcome lamps
There is also an optional Saddle leather boot protector package featuring Alpine embroidery.
What Powers The Bentayga EWB Chalet Edition?
Bentley didn’t initially focus much on performance because this car is more about comfort and luxury than Nürburgring lap records. But underneath all the Alpine inspiration sits familiar Bentayga hardware.
Power comes from a 4.0-litre twin-turbocharged V8 producing 542hp & 770Nm. It pushes the mammoth from 0–100km/h in approximately 4.5 seconds and on to a top speed of 290km/h.
For perspective, that’s absurdly quick for an SUV designed around warmth, cocooning luxury, and embroidered flowers. This thing can sprint harder than many sports cars while carrying four people and enough ski equipment for a weekend in Verbier.
A Chalet On Wheels?
Bentley and Gstaad Guy repeatedly describe this as a chalet on wheels. Marketing departments love phrases like that, but oddly enough, this one kind of works. A proper chalet exists to shield you from the chaos outside. Snowstorms outside. Fireplace inside. Harsh world out there, warm cocoon in here. That philosophy actually aligns pretty closely with what Bentley does best.
And in an era where luxury increasingly means giant screens and attention-seeking designs, there is something refreshing about a Bentley whose biggest flex is relative subtlety.
Bentley hasn’t confirmed production numbers globally. Some reports suggest only 25 examples, though official details remain unclear. Given Mulliner’s involvement, exclusivity is pretty much guaranteed either way.
