Where is the new store located?
The premium sportswear brand On has officially launched its first physical shop in Kuwait. You can find the new 440-square-metre retail space in the Electra wing of The Avenues Mall. This mall is the country’s largest shopping destination. The move follows the brand’s successful entry into Riyadh in 2025. It marks the brand’s second dedicated store in the Gulf region.
What products are available for customers?
Visitors to the Kuwait branch can browse On’s complete collection of Swiss-engineered gear. The shop stocks specialised equipment for running, outdoor activities, and gym training. It also features dedicated sections for tennis and general lifestyle clothing. Customers can find a variety of high-performance footwear alongside technical apparel and accessories designed for an active lifestyle.
Who is managing the brand in the region?
Since 2024, On has worked with Mizzen to manage its growth in the Middle East. Mizzen is a member of the Seddiqi Holding group. This partnership serves as the brand’s primary representation across the GCC and Jordan. On aims to open a total of 9 locations across the region over the next 2 years to meet rising demand for fitness products.
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How does the brand support the local community?
The new space aims to be a hub for local fitness enthusiasts rather than just a shop. Management plans to host regular movement sessions and organised runs starting from the store. On has already formed a partnership with the local Barry’s gym at The Avenues. These initiatives focus on building genuine ties with runners and athletes within the Kuwaiti fitness ecosystem.
Why is the partnership with Amal Al-Roumi significant?
On has partnered with Kuwaiti Olympian Amal Al-Roumi to strengthen its local cultural ties. She made history as the first female 800m Olympian for Kuwait at the Paris 2024 games. Her journey in professional sport reflects the brand’s focus on progress and high performance. This collaboration aims to inspire the next generation of runners across the Gulf region.
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