How does the campaign capture the spirit of Ramadan?
The campaign moves away from typical fashion shots to focus on the month’s meaningful side. It features acclaimed actor Moatasem Al Nahar and his wife, Leen Brinjikji, in their daily rhythm. Instead of focusing only on the clothes, the visuals highlight togetherness and reflection. Consequently, the campaign feels like an intimate glimpse into a real family home during this sacred time.
What makes the Ramadan Edit unique?
This specific capsule collection is designed only for the GCC region. It uses a sophisticated palette of soft yellows and rich chocolate browns to reflect the season’s mood. Furthermore, the use of silky fabrics and versatile silhouettes ensures the pieces are elegant yet comfortable. The range includes everything from flowing skirts to contemporary polos, all designed to suit the month’s quiet elegance.
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How does the clothing fit into daily rituals?
The designers created these pieces to transition smoothly between different parts of the day. For example, a single outfit can work for an early-morning Suhoor and later for a candlelit Iftar dinner. Moreover, the collection includes tailored brown denim and coordinated tracksuits for a more modern look. This versatility allows people to focus on their cherished moments without worrying about their attire.
Where can you find this collection?
The Ramadan Edit is available both online and in physical stores across the region. You can find it in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Egypt. Ultimately, the collection is for those who value timeless elegance during the moments that matter most. It demonstrates how modern fashion can honour long-standing traditions during the Holy Month.
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