What is the partnership about?
Audi has joined forces with adidas to create the inaugural adidas x Audi Revolut F1 Team collection. Timed with Audi’s entry into Formula 1 in March 2026, the collaboration blends performance sportswear with lifestyle apparel, creating a unified identity for fans and team members.
What does the collection include?
The launch comprises more than 160 items across two lines:
- Teamwear: functional clothing developed with adidas technologies, tailored for drivers, engineers, and mechanics.
- Fanwear: lifestyle apparel designed for everyday use, not just race weekends, including T-shirts, hoodies, jackets, caps, and shoes.
How is fanwear structured?
The fanwear line is divided into:
- DNA Range: core essentials in team colours, expressing the Audi Revolut F1 identity.
- Elevated Fanwear Range: lifestyle pieces with clean design and subtle branding.
- Drivers’ Merchandise: exclusive items linked to Nico Hulkenberg and Gabriel Bortoleto.
Several limited-edition drops will be released throughout the season, adding bold cultural statements to the collection.
Also Read: Christian Louboutin Men’s FW26: A new era under Jaden Smith
What defines the look and feel?
Designs feature grey and chalk tones inspired by the titanium finish of the Audi R26, with red accents reflecting Audi’s Formula 1 identity. The aesthetic balances modern lifestyle cues with motorsport heritage.
How was the teamwear unveiled?
The official teamwear was presented in Berlin in January. Each item was developed for a specific purpose:
- Performance-driven athletic wear for drivers.
- Ergonomic garments for engineers working long days at the racetrack.
- Durable, function-optimised pieces for mechanics in demanding conditions.
Also Read: Bugatti Eyewear Collection Four: Surrender to the quiet luxury
What is Audi’s wider ambition?
With its Formula 1 entry, Audi aims to inspire people worldwide, attract new fans, and build a global community that extends beyond motorsport. The adidas collaboration supports this ambition by offering products that connect lifestyle and sport.
Where can fans buy the collection?
The collection is already on sale and can be purchased via Audi Revolut F1 Team’s online shop, the adidas motorsport website, and select retail partners.
This partnership positions Audi’s Formula 1 debut as both a sporting and lifestyle initiative, with adidas providing the apparel platform to connect fans and team members worldwide.
