What is the Shadow sneaker?
Introduced in 2019, the Shadow sneaker has become Berluti’s most celebrated shoe, favoured for style and comfort. Its name hints at its quiet movement with its wearer. As life changes, the Shadow adapts, staying a constant companion.
Why did Berluti launch this campaign?
The campaign aimed to emphasise the Shadow’s key qualities: intimacy, innovation, style, and comfort. Each portrait situates the sneaker in a meaningful environment for the wearer. Through connecting shoe, location, and personality, Berluti demonstrates how the Shadow integrates into a man’s identity.
Who directed and photographed the campaign?
Beda Achermann directed the series, with Roe Ethridge capturing the images. They created personal, precise portraits of three figures, each with unique convictions. The Shadow appears as a natural ally, reflecting each individual’s identity.
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Who are the three men featured?
The campaign features Rupert Everett, Mory Sacko, and Charles Schumann, representing art, gastronomy, and hospitality. Each is shown in a space that defines them, highlighting how the Shadow fits into daily life.
How does the Shadow fit Rupert Everett’s life?
Rupert Everett, the British actor, writer, and director, is depicted at home reading, writing, and reflecting in a quiet space. The Shadow sneaker reflects his understated style, offering comfort without compromise.
How does the Shadow move with Chef Mory Sacko?
Mory Sacko, a prominent French chef, is shown in his kitchen, which serves as his ideas lab. The Shadow sneaker aligns with his instinctive movements and long hours, becoming part of his creative rhythm and enabling him to extend his gestures easily.
How does the Shadow suit Charles Schumann?
Charles Schumann, legendary bartender and modern dandy, is photographed in his Munich bar. His silhouette is cosmopolitan and composed. The Shadow sneaker travels with him from Munich to Japan, echoing his refined yet relaxed style. It adds fluidity without losing sophistication.
What does the campaign say about modern masculinity?
The portraits explore masculinity as layered and personal, showing individuality, hidden dimensions, and nuanced traits. The Shadow acts as a lens onto modern identity, proving style can be refined and relaxed, favouring subtlety over stereotype.
Conclusion
Through this campaign, Berluti presents the Shadow sneaker as more than footwear. It’s a companion that adapts to men’s lives, linking shoes, place, and personality. The portraits celebrate modern masculinity with intimacy and elegance.
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