Oris introduces the new Big Crown Pointer Date “Bullseye”

The “Bullseye” is a historic Oris dial design, now brought back after an absence of 28 years.

January 14, 2026

Oris introduces the new Big Crown Pointer Date “Bullseye”

What is the Oris Big Crown Pointer Date “Bullseye”?

Oris first unveiled the “concentric two-tone “Bullseye” dial” design in the 1920s. Extremely popular from the 1940s until the 1970s, it made its last appearance in Oris’s catalogue in 1998. Oris has revived this design using the Big Crown Pointer Date; a reference introduced for pilots in 1938.

What are its dial features?

Image: *“The Big Crown Pointer Date embodies Oris’ independent spirit.* *This iteration taps into the zeitgeist and shows again why the Big Crown is a design for the ages. –* Ulrich W.Herzog, Oris Chairman.

It features a cool grey and black concentric “Bullseye” dial. The hands, Arabic numerals, and indices are filled with Super-LumiNova. Red details – such as the tip of the Pointer Date hand, and date ring numerals on the outer dial – contrast beautifully with the rest of the dial.

Is it powered by an automatic movement?

Image: A dependable movement, it is easily serviceable by qualified watchmakers worldwide. The red automatic winding rotor is a charming design touch,

It is powered by Oris calibre 754-1, an automatic movement that drives the hours, minutes, seconds with a stop-seconds function, and instantaneous date. All operations are via the crown. Key features: Diameter 25.60 mm or 11 ½ lignes. Jewels: 26. Frequency 28,800 vph or 4 Hz. Power reserve 41 hours.

What is the case made from?

Image: “Introduced in 1938 for pilots, the Big Crown Pointer Date was conceived for clarity, reliability and ease of use. Defined by its oversized crown, Arabic numerals and pointer date display, it has become one of Oris’s most enduring designs. The “Bullseye” dial holds its own place in the brand’s history, with archival records tracing the concentric motif back to Oris pocket watches of the 1910s, before its adoption across wristwatches in the mid-20th century.”

Its multi-piece case is made from stainless steel, and features a fluted bezel and oversized crown. It measures 38 mm (diameter) * 12.20 mm (thickness). It has a lug-to-lug distance of 45.50 mm and lug width of 19 mm. Dial side features a sapphire crystal, domed on both sides, with anti-reflective coating on the inside. Stainless steel caseback is screwed to the case and features a mineral glass. Water resistant up to 5 bar.

What does the Cervo Volante strap signify for the brand?

It is fitted to a black Cervo Volante strap made from sustainable deer leather. Cervo Volante is a Swiss company that manufactures leather straps and accessories from sustainably sourced deer leather. Oris “walks the talk” when it comes to sustainability, and offering this watch with a Cervo Volante strap reaffirms this.

Also Read: The New Oris x Cervo Volante Makes a Sustainable and Style Statement

What do we think?

Image: Its timeless vintage inspired design and perfect proportions promises to bring a smile to those who will wear it.

Oris is renowned for making high quality and accessible watches for a broader segment of watch collectors. The Oris Big Crown Pointer Date “Bullseye” combines two vintage elements of the brand – the “Bullseye” dial and the Big Crown Pointer Date – into a great looking watch. A fantastic addition to almost any watch collection.

Also Read: Oris surprises with the new ProPilot Desert Edition

Name: Big Crown Pointer Date “Bullseye”

Reference: 01 754 7779 4061-07 5 19 25

Price: Swiss Franc (CHF) 1,950

Warranty: 2 Years. Extendable to 3 years upon joining MyOris.

Please visit the brand’s website and Instagram page for more information.