Dennison has collaborated with Collectability to unveil the Dennison + Collectability 2025 Edition Sunray Dial watch. It is Dennison Watch Company’s first ever collaboration, and Collectability’s first attempt at creating a watch.
The Dennison + Collectability 2025 Edition revives the classic Dennison cushion-shaped case and features a minimalistic two-tone dial, paying tribute to the “elegance of the 1960s.”
Dennison Watch Company
Dennison Watch Company was revived about six months ago, debuting the cushion-shaped A.L.D. collection.
Image: Dennison’s Natural wood dial watch from their A.L.D. collection. (Image credit: Dennison website.)
“Founded in 1874, Dennison is one of the historic names in Anglo-American watchmaking. For nearly a century, the company produced cases for some of the most prestigious Swiss brands — including Rolex, Omega, and Jaeger-LeCoultre — before stepping out of the spotlight. Today, the brand reconnects with its rich legacy through timepieces designed by celebrated Swiss designer Emmanuel Gueit, the creative force behind the Royal Oak Offshore and the Rolex 1908.”
Collectability
Founded by John Reardon, Collectability is a renowned secondary market platform for all things Patek Philippe. John Reardon is a globally recognized authority on Patek Philippe. Prior to Collectability, he was the International Head of Watches at Christie’s.
Image: Patek Philippe Golden Circle reference 3862. Inspiration for the Dennison + Collectability 2025 Edition. (Image credit: Collectability website.)
A meeting with Stéphane Cheikh, Managing Director of Dennison Watch Company in Geneva during Auctions Week led to this collaboration. Both “bonded over a shared love for bold case designs and vibrant dials. So impressed was Reardon by the quality and price of Dennison’s inaugural A.L.D. Collection that he purchased one for himself — and for each of his children. That encounter sparked the idea: a watch that would capture the spirit of a bygone era with a distinctly modern twist.”
Key Features
“It was at Dennison that he (John Reardon) found the ideal balance of elegant simplicity, heritage, and quiet style — a watch with character and wearability, designed for the everyday.”
Functions
Hours and minutes.
Dial
Minimalistic two-tone dial with a sunray finish.
Case
“The shape. The difference between Dennison and the other brands is the shape. It is bringing the old shape back alive, back upfront again. Something different.” – Emmanuel Gueit
Two versions: Stainless steel and 18K yellow gold-plated. Diameter: 37 mm * 33.65 mm. Thickness: 6.05 mm (ultra-slim). Lug width: 20 mm. Dial side features a sapphire crystal. Closed caseback. Water resistant up to 30 metres. The watch comes with a 20 mm bespoke leather strap fitted to a 16 mm pin buckle that matches the curvature and finish of the case.
Movement
Image: The cross is known as the Brevete symbol. “The Brevete symbol usually identifies a patented invention, but it is also reminiscent of the symbol for Switzerland — a white cross on a red background. A perfect mark to unite Collectability and Dennison.” (Source: Collectability website.)
Powered by Swiss Ronda Quartz 1062 movement. Height: 1.90 mm. Diameter: 15.30 mm * 17.80 mm. Jewels: 6. Battery life: 6 years. (According to Ronda website.)
Ronda is a Swiss based family-owned manufacturer of mechanical, and precision electronic quartz watch movements.
Our Thoughts
“This collaboration breaks the mold, offering a design and price point that make the perfect watch not a future aspiration but an immediate reality. It’s not for the next generation. It’s for NOW.” – John Reardon
I first came across Dennison few months ago when a friend posted a wrist shot on a watch group that I am a part of. I was intrigued and visited the brand’s website and Instagram page to learn more. Fast forward a few months, I came across news of Collectability’s upcoming collaboration with Dennison, further piquing my curiosity.
When John Reardon decides to collaborate with a watch brand, you know something interesting is cooking. After all, he is a global authority on Patek Philippe and has knowledge of and experience with their most significant watches, including simple dress watches (Calatrava and Golden Ellipse for example).
I love dress watches. Nothing makes me happier (horologically off course) than a two or three hand dress watch done right. Dress watches are making a strong comeback across the spectrum of brands and price points. I waited in anticipation for what Collectability and Dennison would come up with.
To my eyes, the Dennison + Collectability 2025 Edition looks beautiful. A watch I would love to own and wear. A vintage inspired case design. Minimalistic two-tone dial. Ultra-thin. Premium quartz movement. Leather strap. Swiss Made. An affordable price tag.
The Dennison + Collectability 2025 Edition proves that beauty, elegance, and quality does not have to cost an arm and a leg.
Additional Details
Image: Bespoke packaging, highlighting the watch’s two-tone dial. (Image credit: Collectability website.)
Name: Dennison + Collectability 2025 Edition
Price: United States Dollars (USD) $ 690
Limited edition.
Please visit the Dennison and Collectability websites and Instagram pages for more information and ordering information.
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