New Asics Gel-Kayano Shoes Launched

Renowned sneakers maker Asics has introduced the 30th iteration of one of its hot-selling shoes – Gel-Kayano. The Japanese firm claims the new-gen running shoe “reimagines the level of comfort” with the help of new technologies. One is called the 4D Guidance System, which supports the runners by working with the body’s movement. Another new feature, PureGel, promises increased shock absorption and smoother transitions for the user. Aiding the comfort and speed aspects is a combination of FF Blast Plus Eco cushioning and a 4mm increase in stack height. The new Asics Gel-Kayano 30 is available at all official retailer outlets, including Sun & Sand Sports, GoSport, Intersport and online at AED 795 (RSP excluding VAT). Those who plan to buy these shoes will benefit from Asics labelling them with the total CO2e emissions produced across their lifecycle. That ticks the sustainability box.