The 2025 Lincoln Aviator Reserve is a midsize luxury SUV that aims to combine performance, comfort, and modern technology in one striking package. With its powerful twin-turbo V6, serene and well-appointed cabin, and thoughtful features like a flexible third row and adaptive suspension, it promises a refined driving experience for families and enthusiasts alike. But while it impresses with luxury and capability, the Aviator Reserve comes with a hefty price, modest fuel efficiency, and an interior design that feels slightly behind the times compared with some rivals. In this article, we’ll explore the highlights and drawbacks of this high-end SUV to help you decide if it’s worth the investment.
PRO: Premium Interior
The 2025 Lincoln Aviator Reserve surrounds you with a cabin that feels upscale and thoughtfully designed, from the soft leather seating to the ambient lighting that sets a calm mood. Every detail, from the panoramic sunroof to the precise stitching, adds to an atmosphere that feels both modern and indulgent.
PRO: Strong Powertrain
The heart of the Aviator Reserve is its twin-turbo 3.0-liter V6, delivering a commanding 400 horsepower and 415 lb-ft of torque. Paired with a silky-smooth 10-speed automatic, that robust powertrain ensures merging onto the freeway or overtaking in traffic feels effortless and confidence-inspiring.
PRO: Third Row
The Aviator Reserve features a comfortable third row. The third row is especially handy for kids, giving them their own space while adults enjoy the more premium seating up front. Also, the third row vanishes almost instantly with a button press.
CON: Hefty Price
Once you start adding option packages, the Aviator Reserve quickly climbs into the mid-$80,000 range, putting it uncomfortably close to more prestigious luxury brands. For the money, some buyers may feel the Aviator doesn’t deliver the same cutting-edge tech or long-term value that competitors in the segment offer.
CON: Dated Interior Design
Even after the refresh, the layout and trim still echo its mid-cycle origins, leaving the cabin feeling a step behind the sleek, high-tech styling emerging in this segment even from its brother models Nautilus and Navigator.
CON: Fuel Efficiency
With an EPA rating hovering around 18 mpg city and 25 mpg highway, the Aviator Reserve lags behind rivals that now offer hybrid or plug-in options for much better efficiency. For a family SUV in 2025, its fuel economy feels behind the times, especially when competitors are delivering more power with fewer trips to the pump.
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