SugarMoo and Instax Team Up for a Nostalgic Treat: The Instax Party Cake

SugarMoo Desserts, a beloved name in Dubai’s dessert scene, has partnered with Fujifilm’s iconic Instax brand to launch a delightful treat – the Instax Party Cake. This innovative collaboration brings a wave of nostalgia to the UAE, offering a reimagined take on the classic celebration cake with a surprising twist.

The Instax Party Cake is a visual and interactive masterpiece. Its vibrant pastel colour scheme evokes the playful aesthetics of the early 2000s, reminiscent of the popular “money cake” trend. But the real magic lies within. This delightful cake hides a string of Instax photos at its centre, waiting to be pulled out and discovered.

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This unique feature caters to the current generation’s growing appeal for tangible memories and instant photography. Younger audiences, who often gravitate towards film and Instax cameras, will particularly appreciate this personalized touch. The cake allows them to surprise loved ones with cherished moments captured on film, creating a memorable and interactive experience for any occasion, be it a birthday, anniversary, or any other special celebration.

“We’re thrilled to partner with Instax for this exciting concept,” said Alan Honein, CEO of SugarMoo Desserts. “The Instax Party Cake goes beyond being just a dessert; it’s an experience that fosters connection and celebrates the joy of shared memories. We relished the creative collaboration with Instax during the development phase, and we’re delighted to present this innovative way for our customers to commemorate special moments.”

Sharing the excitement, Samantha Brett, Regional Marketing Manager at Instax, stated, “We’re extremely happy to announce our collaboration with SugarMoo Desserts on the launch of the Instax Party Cake. This cake perfectly fuses our love for instant photography with SugarMoo’s expertise in crafting exceptional desserts. It creates a unique and memorable experience, adding a fun and innovative touch to celebrations. We’re eager to see how this creative concept will make our customers’ special moments even more unforgettable, and we look forward to exploring future collaborations.”

The Instax Party Cake will be available for order starting July 30th on SugarMoo’s website. Customers can personalize their cake further by adding their own choice of photos, adding a layer of sentimentality to this already nostalgic treat.

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