Samsung Unveils Interactive Pop-Up to Showcase AI-Powered Galaxy Devices

Following the Galaxy Unpacked event on July 10th, Samsung Gulf Electronics has launched an immersive pop-up space at the Mall of the Emirates in Dubai. This Galaxy Experience Space, running from July 11th to August 7th, allows visitors to experience firsthand how Samsung is revolutionising mobile technology with the next chapter of Galaxy AI and its latest foldable devices.

A Showcase of Foldable Innovation and AI Integration

The pop-up space highlights Samsung’s groundbreaking Galaxy Z Fold6, Z Flip6, Galaxy Buds3 Series, Galaxy Watch7, and Watch Ultra. Here, visitors can explore how these devices, powered by advanced Galaxy AI, are ushering in a new era of communication, productivity, and creative possibilities. Whether it’s the expansive screen of the Z Fold6, the Z Flip6’s unique FlexWindow, or the versatility of FlexMode on both devices, the space caters to diverse user preferences.

Fadi Abu Shamat, Senior Director at Samsung Gulf Electronics, emphasises the significance of the pop-up: “By bringing together our foldable form factor and Galaxy AI, we’re unlocking a world of new possibilities for users. Our foldables cater to individual needs, and with the enhanced power of Galaxy AI, we’re delivering an extraordinary experience.”

Interactive Zones for an Engaging Experience

The 132 square meter pop-up space is designed as a journey through various zones, each demonstrating how Galaxy AI seamlessly integrates with daily activities. Visitors can discover innovative ways to communicate, create content, and get things done using the latest Galaxy devices. From AI-powered productivity tools on the Z Fold6 to creative features on the Z Flip6, the space emphasises the versatility of Samsung’s foldable technology.

Workshops and Activities for Everyone

The pop-up offers a variety of workshops and activities to showcase the advanced AI capabilities of the new devices. Daily Galaxy AI Workshops provide 15-minute sessions demonstrating features like Note Assist, Live Translation, and Circle to Search. Additionally, photography enthusiasts can participate in a workshop focusing on the Flex Zoom and Sketch to Image features at Ski Dubai.

Fashion enthusiasts can take part in workshops showcasing how the Z Flip6 can be used to design clothing and apparel, with the top ideas winning prizes that include devices and potential fashion scholarships. Gamers can participate in a tournament organized in collaboration with True Gamers, while music lovers can compete in a rap and singing challenge utilizing Galaxy AI features.

Culturally Relevant Activities and a Grand Prize

The pop-up space also features unique activities like “Floga” (Foldables Yoga) sessions. These classes incorporate the Galaxy Watch7 to track participants’ fitness metrics, demonstrating the seamless integration within Samsung’s ecosystem. Completing the “Galaxy Voyage” experience within the pop-up space even enters visitors into a draw to win a trip for two to Europe.

Personalised Mementos and Convenient Timings

For Galaxy Z Flip6 customers, the pop-up space provides a personalized touch by allowing them to design their own tote bags using the device’s Sketch to Image feature. The Samsung Galaxy Experience Space is open daily from 10 am to 12 am, conveniently located on the Lower Ground floor of the Mall of the Emirates’ Grand Atrium area.

This immersive pop-up space by Samsung Gulf Electronics provides a unique opportunity for visitors to experience the future of mobile technology firsthand, where cutting-edge foldable devices and AI capabilities come together to create an exceptional user experience.

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