Samsung Flips the Script on Self-Expression with “Flippin Possible” Campaign

These designs, featuring the campaign’s hashtag #بكل_درجة_أقدر (“Bekol Daraja Akdar” – meaning “in every degree possible”), allow users to showcase their individuality through their phone.

Samsung Electronics MENA joins forces with Anghami, the leading music streaming platform in the region, to launch the “Flippin Possible” campaign. This exciting initiative celebrates self-expression through the innovative Galaxy Z Flip5, a device that embodies the fusion of technology and personal style.

Empowering Creativity Through Diverse Talents

Built on the belief that “anything is achievable,” the campaign centres around three core pillars: music, dance, and art. By focusing on these passions, Samsung aims to inspire creativity and celebrate the diverse talents found throughout the Middle East and North Africa.

A Symphony of Self-Expression

Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, emphasizes the importance of collaboration: “We are thrilled to collaborate with Anghami and these incredible local talents to bring the ‘Flippin Possible’ campaign to life.” This partnership brings together Samsung’s cutting-edge technology with the artistic voices of three renowned musicians:

Flipperachi (Bahrain)
Lamia Al Malki (KSA)
Siilawy (Jordan)

Each artist has created a unique track for the Anghami app, reflecting the campaign’s message of self-expression:

Hob Al Madina (feat. Siilawy): A vibrant tribute to city life and love. – https://open.anghami.com/A3tnV87yBKb
Aaysha Hayati (feat. Lamia Al Malki): A celebration of living life to the fullest. – https://open.anghami.com/MhEcPhczBKb
Flippin’ Possible (feat. Flipperachi): An energetic anthem encouraging listeners to embrace possibilities and express themselves freely. – https://open.anghami.com/MhEcPhczBKb

Beyond Music: A Visual Explosion

The campaign extends beyond music with a collaboration with Dubai-based artist Ibrahim Zaki. He created three captivating album covers and a special limited-edition Galaxy Z Flip5 cover design. These designs, featuring the campaign’s hashtag #بكل_درجة_أقدر (“Bekol Daraja Akdar” – meaning “in every degree possible”), allow users to showcase their individuality through their phone.

Dance and Social Engagement

Samsung further amplified the campaign by partnering with two talented dancers and choreographers: Joyce Amil (Dubai) and Nehmat Abdelkhalik (Lebanon). Additionally, a special Branded Effect called “The Flip Side” was launched exclusively on TikTok (UAE and KSA). This interactive feature encourages users to dance to the campaign’s music, showcasing their creativity and engaging with the campaign on a social level.

Samsung’s “Flippin Possible” campaign is a multi-faceted celebration of self-expression. By combining the power of technology with the creative energy of regional artists, Samsung empowers users to embrace their unique identities and “flip the script” on how they express themselves through music, dance, and art.