Samsung Brings Olympic Spirit to Life with Immersive Pop-Up Experience

Samsung Electronics has unveiled its Olympic™ rendezvous @ Samsung | Square Marigny pop-up experience in Paris, marking a significant milestone in its partnership with the Olympic Games. The interactive space offers visitors a captivating journey through Samsung’s Olympic heritage, showcasing the latest Galaxy innovations, and celebrating the spirit of the Games.

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Located in the heart of Paris, the pop-up boasts a striking glass façade designed by renowned architect Jean Nouvel. Inside, visitors are greeted by an immersive experience that highlights Samsung’s commitment to the Olympic movement and its role in shaping the future of technology. The centrepiece of the space is the “Openness Monument,” a spherical screen displaying breathtaking footage of Olympic sports and embodying Samsung’s “Open always wins” message.

The pop-up also serves as a showcase for Samsung’s latest Galaxy devices, allowing visitors to explore the devices’ capabilities and experience firsthand how they can enhance their lives. Additionally, Samsung is offering an exclusive Olympic pin promotion and a unique foldable wall made from recycled Galaxy Z Fold5 devices.

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Beyond the pop-up experience, Samsung is actively involved in enhancing the Olympic Games through technology. The company is livestreaming the opening ceremony on the Seine River using Galaxy S24 Ultra smartphones, providing fans with an unprecedented viewing experience. Samsung is also providing Galaxy Z Flip6 Olympic Edition devices to athletes, enabling them to capture and share their Olympic moments instantly.

By creating immersive experiences and leveraging its cutting-edge technology, Samsung is redefining the way fans and athletes engage with the Olympic Games. The Olympic™ rendezvous @ Samsung | Square Marigny is a testament to the company’s dedication to fostering a global community united by the spirit of sportsmanship and innovation.

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