What Is The Salon Privé Sloane Street Concours?
The Salon Privé Sloane Street Concours is a one-day automotive showcase set in the heart of Knightsbridge & Chelsea. Think of it as a stripped-back, street-level version of Salon Privé London. Fewer lawns, more pavement presence, and a lot closer to the public.
It’s designed as a prelude to the main event, giving enthusiasts an early taste of what’s coming, minus the cost. Here’s everything you need to know about Salon Privé London 2026.
When And Where Is It Happening?
The event takes place on Saturday, 11 April 2026, just days before Salon Privé London kicks off.
Location: Sloane Street, London
Time: 11:00 AM to 5:00 PM
Entry: Free
Sloane Street itself becomes the stage. It was recently transformed into a 1km “green boulevard,” now doubling as a concours venue. Not your typical Pebble Beach setting, but arguably more Instagram-friendly.
What Cars Can You Expect To See?
This isn’t just a random car meet. It’s a tightly curated lineup of around 25 vehicles, spanning classics, hypercars, and modern exotics.
Confirmed highlights include:
- 1961 Jaguar E-Type 3.8 Flat Floor Roadster from DD Classics
- Ferrari 250 California Spider from the Joe Macari collection
- GMA T50 and Le Mans GTR-inspired machines
- Lotus Esprit S1
- Electrified Rolls-Royce Corniche Convertible
- Nichols N1A, designed by the mind behind the McLaren MP4/4
Brands on display will include Ferrari, McLaren, Rolls-Royce, Lotus, and Jaguar. This is essentially a greatest hits playlist for petrolheads.
What Makes This Concours Different?
The theme is “Old vs New.” Classic icons are displayed alongside their modern counterparts, showing how design, engineering, and performance have evolved. It’s less about polished lawns and judging sheets, but more about visual storytelling.
Many of these cars usually live behind closed doors in private collections. Seeing them casually parked outside Hermès isn’t something that happens every weekend. Salon Privé is collaborating with luxury retailers and British OEMs to bring this to life. The backdrop? Flagship stores like Hermès and Bottega Veneta, with the Jumeirah Carlton Tower anchoring the display.
There’s also involvement from specialist collectors and dealers like Joe Macari, DD Classics, and Halcyon Cars, adding serious credibility to the lineup.
Why Should You Attend Sloane Street Concours?
One word answer: accessibility. The main Salon Privé London is premium, polished, and ticketed. The Sloane Street Concours is casual, free, and far more approachable. No dress code. No barriers. Just walk up, take photos, and get uncomfortably close to cars that usually sit under covers in climate-controlled garages. Just don’t touch any of the cars without permission. It’s good manners.
How Does It Connect To Salon Privé London?
If Salon Privé London (16–18 April at Royal Hospital Chelsea) is the full cinematic release, the Sloane Street Concours is the teaser trailer. This is a clever move from Salon Privé.
Instead of waiting for enthusiasts to come to them, they’ve taken the cars to the streets, quite literally. For Londoners and visitors, it’s a rare chance to experience concours-level machinery without tickets, queues, or velvet ropes. And for petrolheads, it’s the kind of Saturday where your camera roll fills up faster than an old-school F1 refueling pitstop.
