Rolls-Royce Motor Cars Dubai unveiled the Phantom Centenary Private Collection to commemorate 100 years of the brand’s most iconic luxury vehicle. The unveiling took place at an exclusive event at the One&Only Royal Mirage Hotel, where the Phantom’s journey from its inception in 1925 to its eighth generation was highlighted through an immersive 3D experience that traced its evolution into a global symbol of luxury and exclusivity.
Before the official unveiling, attendees were invited to a dazzling visual experience entitled “Symphony of a Century,” which revisited a century of creativity and innovation, showcasing the Phantom’s most significant historical milestones and its role as a unique platform for personal expression. The presentation also focused on the models and storeys that have forged a special relationship between the Phantom and the city of Dubai, embodying the ongoing dialogue between the ambitious city and one of the world’s most prestigious brands.
Following this, the Phantom Centenary Private Collection was unveiled, the most complex and ambitious design-and-execution project undertaken by Rolls-Royce‘s Bespoke Collective. The Collection’s artisans presented selected models, showcasing unprecedented levels of precision, craftsmanship, and bespoke design in a moving tribute to the Phantom’s rich heritage.
For over a century, the Phantom has established itself as the pinnacle of Rolls-Royce automobiles, setting global standards for luxury and exclusivity. With each new generation, the Phantom continues to inspire its customers worldwide, serving as the perfect expression of their unique visions and personalities, while maintaining an unwavering commitment to innovation and exceptional craftsmanship.
In this context, Rolls-Royce emphasised the pivotal role the Middle East plays in the brand’s journey, with its customers in the region helping push the boundaries of innovation and shaping Rolls-Royce’s global future. Celebrating the Phantom’s centenary private Collection in Dubai—a city that embodies modern luxury and boundless ambition—is a fitting tribute to the Phantom’s rich heritage and a launchpad for a new century of excellence.
