Mercedes-Benz is collaborating with 20th Century Studios to promote the upcoming film, The Devil Wears Prada 2. The campaign was designed to promote the film, featuring Mercedes-Maybach S-Class as the main vehicle associated with the character, Miranda Priestly, played by Meryl Streep. It also talks about the previous appearance of the Mercedes-Benz S-Class in the 2006 film.
What is the focus of the campaign?
“The Art of Arrival” is a global promotional campaign that is centred around the film’s release. The campaign will include marketing materials such as a 30-second video spot, advertisements, and social media promotions.
A specially designed Mercedes-Benz S-Class in Maybach trim with MANUFAKTUR details will also be part of the campaign. The campaign will commence on March 27and will go on till June 2026.
Why is the Maybach S-Class featured in the film?
The Mercedes-Benz S-Class is featured in the film as Miranda Priestly’s vehicle. Miranda Priestly is a key character in the film and is known for her position in the fashion world. The car featured as Miranda Priestly’s vehicle is synonymous with luxury and comfort. This is not the first time that Mercedes-Benz’s S-Class has been featured in the film. The film’s first version also featured Mercedes-Benz’s S-Class.
What are the characteristics of the Mercedes-Maybach S-Class?
The Mercedes-Maybach S-Class is a high-end variant of the standard S-Class. The vehicle focuses on offering a luxurious experience, especially for the passengers sitting in the rear seats. The vehicle also focuses on offering a premium feel, especially in terms of interior and exterior dimensions.
The sound insulation of the vehicle is also a key factor. Although there are no specific details available for the engines of the 2026 model, the current model of the Maybach S-Class features engines that produce around 496-621 BHP and torque ranging from 700-900 Nm. The performance of the vehicle is not as important as the comfort of the passengers.
What are the other vehicles involved in the collaboration?
Besides the Maybach S-Class, there are other Mercedes-Benz models involved in the campaign and the movie. Some of the models include the Mercedes-Benz S-Class, GLE, V-Class, and Sprinter. Additionally, there is the all-electric Mercedes-Benz G 580 with EQ Technology, which represents the electric mobility solutions.
“The Art of Arrival”: Maybach makes an iconic entrance into “The Devil Wears Prada 2” as part of a global campaign celebrating the film’s highly anticipated release
What is the significance of this collaboration in relation to the release of the film?
The collaboration is relevant in the context of the release of the movie “The Devil Wears Prada 2”, which is scheduled to be released on the 1st of May, 2026.
Pricing, availability, and launch details
The 2026 Mercedes-Maybach S-Class, which was featured in the campaign, was already globally unveiled, though pricing and availability may differ in various countries. For instance, considering the previous models, the car is expected to cost over 200,000 euros in Europe, depending on the specifications.
