The Vision Iconic is not just a car, but a moving masterpiece that embodies a delicate balance of beauty, innovation, and intelligent technology.
With its advanced technologies, the Vision Iconic redefines luxury in the electric and digital age. It features innovative solar paint that generates energy to extend driving range, a Level 4 automated driving system that enables a comfortable, safe travel experience, and neuromorphic computing that revolutionises energy efficiency and data processing speed.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
The front of the car features a redesigned, iconic grille that embodies the Mercedes-Benz identity in a contemporary style. Its design is inspired by classic models such as the W108 and the Mercedes-Benz 600 Pullman, with a polished chrome frame, a smoked-glass structure, and digital ambient lighting that give it a commanding presence on the road. This new grille symbolises the connection between past and future, where traditional elegance meets digital innovation, blending emotion and intelligence.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Inside, the cabin redefines comfort and luxury. Its Art Deco-inspired design blends traditional craftsmanship with modern technology, offering an experience more like a luxury lounge than a car cabin. Mother-of-pearl inlays adorn the doors, while the Mercedes-Benz logo floats within a glass globe, adding a touch of sophistication. The long, dark-blue velvet-upholstered seats evoke a sense of shared relaxation and spaciousness.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
The interior features a digital interface spanning columns, displaying digital and analog indicators in a stunning visual interaction. When you start the car, the instrument panel comes to life with a cinematic display inspired by luxury chronographs. At the same time, steering-by-wire enhances an effortless, seamless driving experience and offers greater freedom in interior design.
In terms of performance, the Vision Iconic demonstrates Mercedes-Benz’s leadership in the development of assisted and automated driving systems. With Level 4 autonomous driving, the driver can relax completely during the journey, while the car takes complete control of steering, acceleration, and even precise self-parking.
Mercedes-Benz Vision Iconic: The sculptural exterior in deep black high-gloss finish.
Mercedes-Benz also celebrates elegance with the Vision Iconic Capsule, a collection of six high-end outfits for men and women that reflect the car’s colours and luxurious textures with blue and gold accents, embodying the brand’s fashion spirit.
Mercedes-Benz concludes this vision with its new book, ICONIC DESIGN, which documents the “new iconic era” and highlights how the German brand continues to lead the automotive world through its unique design and craftsmanship that combines innovation, heritage, and prestige.
With this vehicle, Mercedes-Benz confirms that the future is not just a destination, but a refined artistic experience that embodies the brand’s philosophy: intelligent luxury that transcends time.
