Emirates Motor Company (EMC), the official general distributor of Mercedes-Benz in Abu Dhabi, organised the Mercedes-Benz Dunes Drive at Tilal Sweihan to kick off the UAE off-road season. The event gathered Mercedes-Benz owners, guests, and enthusiasts for an afternoon of desert driving, socialising, and community engagement.
Dunes Drive took place at the start of the UAE’s outdoor season, from November to March, when families and friends gather outside in cooler weather. The event aimed to celebrate this lifestyle by blending desert exploration with communal experiences.
Participants either joined guided drives in their own Mercedes-Benz SUVs or enjoyed passenger rides with professional off-road marshals. Meanwhile, others relaxed in the hospitality zone, where desert views and live entertainment fostered a warm, inviting atmosphere. Team TCI was invited, too. Here’s a glimpse of our experience:
Mr Mohammad Ghazi Al Momani, General Manager at EMC, said: “One of the most rewarding aspects of the Dunes Drive was seeing our guests rediscover just how capable their vehicles truly are.”
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Several flagship SUVs, including the GLS, GLE, GLC, and the iconic G-Class, were displayed. Models featuring Off-Road Mode in DYNAMIC SELECT demonstrated Mercedes-Benz’s engineering prowess.
The event aimed to help guests explore their vehicles beyond daily driving, with certified experts teaching dune driving skills. It kicked off months of adventure, honouring both the vehicles and the exploration spirit in the UAE.
