Lamborghini has confirmed that Lamborghini Arena, its ultimate festival of noise, nostalgia, and naturally aspirated mayhem, is officially coming back on May 9-10, 2026. And they’re not hosting it in a quiet field or a closed mall. Instead, they’ve booked Imola, the same circuit where racing legends have made history.
The first Lamborghini Arena pulled in 6,000 fans, with nearly 400 Lambos on track, turning the circuit into the world’s most glamorous traffic jam. For 2026, Lamborghini wants the same feel, but with more of everything: more cars, more experiences, more ways to get fans dangerously close to V10 and V12 rev-bombs.
Tickets are already live. And they may disappear faster than an Aventador SVJ on the back straight.
Super Trofeo & Fan Festival For Maximum Motorsport Vibes
This year’s Arena is syncing up with the second round of the Lamborghini Super Trofeo Europe. That means visitors get the full show: pro racers in identical V10 race cars battling it out while thousands of Aventadors and Urus Performantes sit in the paddock like proud spectators.
It’s the type of crossover racing fans dream of. You’ll watch wheel-to-wheel action, then turn around and bump into a 1,015hp Revuelto owner casually adjusting their sunglasses. Stephan Winkelmann says this is the most “authentic celebration” of what Lamborghini stands for — performance, innovation, and a global community that loves a bit of drama and a lot of noise.
Lifestyle Village, Exclusive Packages & Immersive Brand Experiences
At the centre of the event sits the Lifestyle Village, Lamborghini’s curated playground of high-end merch, partner brands, design showcases, and innovation labs.
Visitors can also choose from multiple experience levels. General admission gives you the core festival energy, while premium packages unlock exclusive activities, special access, unique content, and the kind of perks that make you rethink your life goals.
It’s a brand experience, a motorsport weekend, and a supercar expo all packed into two days, and all taking place on a circuit that’s sacred ground for racing fans. So mark your calendars. Imola is about to get loud again.
