Ford Middle East and North Africa presented the 2026 Ford Everest at the Liwa International Festival, introducing a Middle East–exclusive 2.7L V6 EcoBoost engine and debuting the Everest Tremor variant in the region.
What was announced at the Liwa International Festival?
At the Liwa International Festival, Ford Middle East and North Africa unveiled the 2026 Ford Everest. The presentation included the introduction of a Middle East–exclusive 2.7L V6 EcoBoost engine and the regional debut of the Everest Tremor, a new off-road-oriented variant. The event served as a platform to highlight updates to the Everest lineup and Ford’s ongoing presence in the region.
What are the key specifications of the new V6 engine?
The newly introduced 2.7L V6 EcoBoost engine produces 355 hp and 500 Nm of torque and is paired with a 10-speed automatic transmission. According to Ford, the engine was developed to address regional driving requirements, including off-road use and varied terrain. This powertrain expands the Everest range, which now includes Active, Sport, Platinum, and Tremor variants.
What distinguishes the Everest Tremor variant?
The Everest Tremor is positioned as an off-road-focused variant within the Everest lineup. It features enhancements such as 17-inch all-terrain tyres and a Bilstein suspension system, aimed at improving off-road performance. The model joins other Tremor-branded vehicles already available in the region, extending this designation to customers seeking a balance between daily usability and off-road capability.
What is “Ready. Set. Ford.” and why was it introduced?
“Ready. Set. Ford.” is Ford’s newly introduced brand identity for the Middle East. It is intended to reflect the company’s long-standing presence in the region and its focus on vehicles designed for a wide range of driving environments, from urban settings to off-road landscapes. The identity emphasises preparedness and functionality rather than a specific product feature.
Price and Availability
Pricing and market availability for the 2026 Ford Everest range, including the V6-equipped models and the Everest Tremor, have not yet been announced. Ford Middle East and North Africa is expected to release further details closer to the regional launch.
