Elite Group Holding and SOUEAST Motor Partner Up In The UAE

Elite Group Holding Ltd. and SOUEAST Motor have signed a strategic partnership agreement on 7 August 2024 at the Bvlgari Yacht Club, marking the Chinese automaker’s entry into the UAE market.

Thanks to this partnership, we will see an influx of vehicles by SOUEAST Motor. The automaker, with the help of a top-tier R&D team and a world-class supply chain network, plans to bring to the market a “new standard of premium mobility solutions with its “EASE YOUR LIFE” proposition, which prioritises stylish design, comfortable driving, and advanced technology.” SOUEAST Motor is set to introduce 13 models like the S09, S07 and S06 over the next five years. These offerings will include ICE, PHEV, and BEV options, covering a range of SUVs and sedans aimed at diverse global markets from B to D segments.

Tamer Abu Khalaf, Partner, Elite Group Holding said: 

“This partnership with SOUEAST Motor aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele that prioritise convenience and comfort. We take pride in being one step ahead, launching and bringing to market brands that resonate with the evolving trends and preferences,”

Mr Ke Chuandeng, Vice President of SOUEAST Motor commented:

“We are excited to join forces with Elite Group Holding to introduce SOUEAST Motor to the rapidly growing UAE automotive market. This collaboration is a strategic priority for us, reflecting our commitment to serving this robust region with advanced automotive technology. By working together, we aim to deliver innovative and user-centric vehicles that resonate with the needs of families and individuals in the UAE.”

SOUEAST Motor, which was founded in 1995, is renowned in its domestic market for its diverse portfolio of SUV and sedan vehicles that cater to the fast lives of urban dwellers.

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