What has Ducati announced?
Legendary Italian Motorcycle maker is in the midst of its centenary celebrations, treating 2026 as a year of festivities. And Ducati is celebrating its 100th anniversary by going all out on model launches and one-off tributes throughout the year.
Amidst all this, Ducati has also announced #WeRideAsOne, a global parade involving riders and enthusiasts from around the world. The parade is scheduled on May 9, 2026, bringing Ducatisti together across cities worldwide before the centenary festivities continue at World Ducati Week 2026 in Misano from July 3 to 5.
Why is #WeRideAsOne 2026 bigger than a regular community ride?
This edition carries extra significance because it is the first collective celebration of its Centenary, making the event far more than a routine owners’ or community ride. The parade includes Ducati riders from across the globe, featuring various cities and landmarks, perfectly capturing the weight of 100 years of Ducati.
What does Ducati want the event to represent?
#WeRideAsOne 2026 stands as a demonstration of shared passion, identity, and belonging within the global Ducati community, highlighting years of stories and collaboration across multiple regions centred on the one name: Ducati.
Riders will travel side by side along some of the most charming and scenic roads in their cities, turning ordinary urban and regional routes into a coordinated celebration of the fabled Italian brand.
When will #WeRideAsOne 2026 take place?
The global parade is scheduled for Saturday, May 9, 2026. Uniting Ducati riders across cities around the globe ahead of the centenary celebrations. The Celebrations are set to continue till World Ducati Week 2026 in Misano from July 3 to 5.
Who is organising the local experiences, and what will happen in different cities?
Ducati is relying on its dealership network and rider clubs to come together to make this event a reality in their cities and localities. According to Ducati dealers, Ducati Official Clubs are already working to shape city-specific programs for the event. This means the experience will vary by location while still fitting the global theme – a global parade: a long snake of Ducati motorcycles willowing through some of the most evocative locations in cities around the world.
