This is what happens when the most powerful letter in the world goes on a rampage. The unmistakable roar of Bavarian power echoed through the Dubai Autodrome on April 26th and 27th, 2025 with the BMW M Track Experience going all out on giving participants a full-bore experience of BMW’s M cars.
From Launch Control shoving us back into our seats, to the unmistakable BMW M chassis and suspension setup that allowed us to carry immense speed through the corners, this track day was one to remember. Over 1,328 participants, including media representatives, VIP guests, stakeholders, BMW Club UAE members, and purebred enthusiasts, strapped into a lineup of iconic M cars to experience their unrelenting prowess.
Tickets for the public sold out well before the weekend, an early indicator that this wasn’t something the petrolhead community in the UAE was going to miss. From first-timers to seasoned track-day pros, the M Experience brought everyone together under the banner of one very special letter.
BMW M Track Experience: The Lineup
BMW didn’t hold back. The M2, M3 Competition, M4 Competition, M5, M5 Touring, and the behemoth that is the BMW XM Label Red, were all on hand, ready to be pushed to their limits. Every car delivered its own flavor of M. The M2 remained the sharp-edged scalpel — compact, nimble, and utterly unhinged when pushed, with its 3.0-litre twin-turbo inline-six producing 473hp.
The M3 and M4 Competition models combined executive sedan levels of luxury with brutal performance levels. The 3.0-litre twin-turbo inline-six engine produces 503hp in these two high-performance sedans. However, the new BMW M5 is a sedan that’s hard to ignore in the performance world.
Despite its immense weight, the M5 and M5 Touring dialed it up further, with its 4.4-litre twin-turbo V8 PHEV powertrain producing a mind-blowing 717hp. But the showstopper certainly was the massive BMW XM Label Red, with the 4.4-litre twin-turbo V8 PHEV in an SUV body style. Pushing a 644hp SUV to its limit was exhilarating, to say the least.
The XM Label Red Experience was more than just a demo. Guests activated Launch Control and rocketed down straights with instant electric torque before tackling the Hill Circuit and a tight slalom course that showcased the XM’s astounding balance of mass, agility, and muscle. For many, it was their first taste of an electrified M, and judging by the grins and wide eyes at the pit lane, it won’t be their last.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, said, “The letter M stands for much more than motorsport, M is the most powerful letter in the world, it’s a symbol of emotions, passion for high performance, and perfection. With the BMW M Track Experience, we brought these values to life for our most valued enthusiasts. Seeing the excitement on the faces of our guests as they conquered the track is a testament to the enduring power of M, The Ultimate Driving Machine. This experience was a true reflection of the spirit that drives BMW forward in the Middle East and beyond.”
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