Overview
BMW Group Middle East achieved strong growth in 2025 across BMW, MINI, and BMW Motorrad, highlighting the region as a key global hub. Gains in core segments, record corporate sales, and achievements in high-performance and electric vehicles show high customer demand and partner collaboration. Investments in customer experience and retail improvements have also enhanced BMW’s premium status.
How did BMW perform in 2025?
BMW achieved a 10 per cent year-on-year sales increase, with the 7 Series posting a 1.3 per cent rise in the luxury segment. BMW M models recorded a landmark 38 per cent surge, setting an all-time regional record and underscoring growing enthusiasm for high-performance vehicles.
How did MINI achieve record growth?
MINI sales rose 16 per cent, reaching an all-time high in the Middle East. John Cooper Works models and the rising popularity of MINI battery electric vehicles fueled demand.
What drove corporate sales success?
BMW and MINI corporate sales reached their strongest performance ever, with 28 per cent growth in 2025. This milestone reflects the solid collaboration between BMW Group Middle East and its importer partners, establishing a strong foundation for continued momentum.
How is BMW advancing electrification?
Electrified vehicles gained notable traction in Q4 2025, laying the groundwork for future expansion. The upcoming launch of the “Neue Klasse” BMW iX3 in 2026 is set to mark a new era in BMW’s electric strategy for the region.
How is customer support evolving?
Customer Support Services grew 8.2 per cent compared to 2024, reinforcing trust in BMW’s authorised service network. Initiatives such as ConnectedDrive, Proactive Care, and the “Relax. We Care” programme continue to elevate ownership experiences, positioning BMW as a leader in premium aftersales care.
How did BMW Motorrad perform?
BMW Motorrad concluded 2025 with its highest-ever sales result in the Middle East, driven by a 9 per cent increase in private customer sales and strengthening its position in the premium motorcycle segment.
How is retail transforming in the Middle East?
The Retail.Next rollout in 2025 uplifted the customer journey with open, flexible spaces that showcase regional character. New facilities expanded BMW’s presence, nurtured local talent, and reinforced the Group’s commitment to excellence.
Also Read: BMW ALPINA Becomes A Standalone BMW Group Brand Starting 2026
What is BMW’s leadership perspective?
BMW Group Middle East’s leaders highlighted the strength of their strategic vision and diverse portfolio in luxury, performance, and electrification. The results showed importer partners are key to sustainable growth, while customer trust and loyalty remain central to BMW’s excellence.
What lies ahead in 2026?
BMW Group Middle East begins 2026 confidently, focusing on luxury, high-performance, and electrified vehicles. It plans to expand into Syria, reinforcing its goal to shape premium mobility in the Middle East.
