Salon Privé London is a three-day prestige automotive showcase combining global car debuts, hypercars, classics, luxury retail, and hospitality. It positions itself as London’s leading high-end motoring event, combining performance engineering with fashion, lifestyle, and curated brand experiences.
When and where is Salon Privé taking place?
The event runs from Thursday, 16th to Saturday, 18th April 2026 at Royal Hospital Chelsea. The landscaped central London venue provides a formal English garden backdrop for static displays, parades, and immersive brand activations.
What Cars and Brands Will Be Featured?
Organisers have confirmed multiple European and global model debuts, with further announcements expected closer to the event. Opening Day traditionally hosts exclusive first-look presentations aimed at collectors and industry professionals.
Confirmed showcases include a dedicated display from Koenigsegg, a curated Hypercar Display, Classic Le Mans Edition BMWs, and a “Maserati Through The Ages” showcase by Maserati Club UK.
The Lotus Drivers Club will mark its 50th anniversary, while Porsche Club GB will celebrate 65 years with a dedicated anniversary display. Signature daily parades allow selected vehicles to drive across the lawns, offering dynamic viewing beyond static showcases.
What Happens At Salon Privé London?
Opening Day focuses on global unveilings, European debuts, and headline hypercar displays. It is positioned as the most industry-focused day, ideal for collectors, media, and enthusiasts seeking exclusive previews.
Friday blends automotive displays with fashion and lifestyle. Guests are encouraged to dress formally for the Best Hat Competition, alongside premium hospitality, champagne service, and curated parades.
Supercar Saturday delivers a more relaxed, family-friendly finale. Expect curated supercar colour displays, Maserati heritage showcases, interactive attractions, and luxury retail experiences.
Tickets & Official Booking
General entry starts from £55+, while premium hospitality packages can reach £550, depending on inclusions. Tickets are available via the official website: https://www.salonprivelondon.com.
Travel & Accommodation Guide
Premium hotel options nearby include:
- The Cadogan, A Belmond Hotel
- 11 Cadogan Gardens
- The Hari
All are within walking distance or a short taxi ride from the venue.
The venue is accessible via Sloane Square Underground Station (District and Circle lines). Taxi and ride-hailing services operate widely in the area. On-site parking is limited, so public transport is recommended.
Other UK Automotive Events To Pair With Salon Privé
Goodwood Members’ Meeting
Venue: Goodwood Motor Circuit, West Sussex
Dates: 18-19 April 2026
A historic racing weekend featuring competitive track action with classic Formula 1, GT, and endurance cars. Unlike Salon Privé’s static displays, this event focuses on wheel-to-wheel racing.
London Concours
Venue: Honourable Artillery Company, City of London
Dates: 9-11 June 2026
A curated garden-party concours featuring rare classics and themed hypercar collections. More collector-focused and intimate compared to Salon Privé.
Silverstone Festival
Venue: Silverstone Circuit, Northamptonshire
Dates: 28-30 August 2026
One of the world’s largest historic racing festivals featuring full-grid races, car club gatherings, and live entertainment.
