Rolls-Royce Motor Cars has launched a new car called Ghost Savile Row – a bespoke Ghost Extended order with a design dedicated to the traditions of British tailoring and craftsmanship. This car takes its inspiration from Savile Row, the area of London known for custom tailoring of suits, with navy colour accents, stitching reminiscent of pinstripes, and other details inspired by fabrics.
This unique one-of-a-kind model was created by Rolls-Royce Bespoke Collective and has unique exterior and interior designs, including a two-tone Midnight Sapphire and English White finish, tailor leather trim, and intricate embroidery under the hood.
What are the exterior design elements of the Ghost Savile Row?
The exterior design of the Ghost Savile Row includes a two-colour paint theme inspired by the classic navy suit and white dress shirt combination. The top part is painted English White, while the bottom part uses Bespoke Midnight Sapphire.
Hand-painted Silver Featureline serves as the alternative to the usual coachline and is placed inside the white part of the body. The design inspiration is drawn from accessories like cufflinks and wristwatches that should complement tailored clothes.
Additionally, the car gets 22-inch nine-spoke part-polished wheels with body-coloured centres, which complete the subtle look of the exterior.
How does the interior embody Savile Row tailoring?
The cabin is upholstered in Navy Blue and Arctic White leather with stitching design motifs inspired by tailored clothes. The seats include a Selby Grey vertical run-stitch design intended to mimic the appearance of pinstripes on a suit.
This is the first time that Rolls-Royce has incorporated such stitching in its seating area. The embroidery is done on the geometry of the seats themselves and is coupled with Selby Grey piping to make a structured look resembling pattern alignments used in bespoke clothes.
Other interior design elements include Navy Blue carpets, lambswool floor mats, seatbelts of the same colour, and embroidered RR logotypes. The dash, the steering wheel spokes, and the upper parts of the doors have Tactile Open Pore White Wood veneer; Black Wood is applied to the lids of the centre console.
What is specific in the hidden embroidery?
One of the most unique features of the Ghost Savile Row is hidden embroidery placed behind the rear centre armrest. The embroidery appears when the armrest is opened and illustrates square trees and shadows from the courtyard of Rolls-Royce’s Goodwood factory.
This embroidery uses a special type of stitching that resembles woven fabric embedded into leather. The embroidery consists of seven colours, 250,000 stitches, and 1,830 metres of thread.
The company states that the item took nine hours to make and is their most complicated embroidery on one frame for a car.
What other bespoke touches does the Ghost Savile Row have?
There are several smaller details that follow the idaea of tailoring present in the car. These are the illuminated tread plates that carry the same embroidery as the hidden cabin embroidery.
The interior of the car also has leather trim on the controls: the indicator stalk with Arctic White stitching, an Arctic White leather volume control, and Navy Blue leather climate controls.
The bespoke umbrellas stored in the car have the following: a Navy Blue canopy, a Selby Grey edge, and an Arctic White handle.
What is the availability and price of the Rolls-Royce Ghost Savile Row?
The Rolls-Royce Ghost Savile Row made its debut in July 2026 as a one-off Bespoke commission created in Goodwood, West Sussex, UK. No official production price has been disclosed for this vehicle, as a one-off Bespoke commission is usually priced according to the requirements of the commission. The regular production lineup of the Rolls-Royce Ghost is sold worldwide through the network of Rolls-Royce dealerships, but the mentioned vehicle is a special commissioned car.
