Automobili Lamborghini has announced the Lamborghini Arena event scheduled to take place on 9 and 10 May 2026 at the Imola Circuit. The event has been structured to showcase different aspects of the company’s business, including its vehicles, historical cars, technology, and customer-centric services. The Lamborghini Arena Village will be the focal point where the different elements are organised in a thematic manner for the visitors.
What is included in the Lamborghini Arena Village?
The Arena Village acts as the primary exhibition area for the event. It has been designed to include different areas related to Automobili Lamborghini, including design, engineering, history, and customer experience. It allows visitors to navigate through the exhibits, static displays, and live demonstrations that explain the Lamborghini development and manufacturing processes.
The design has been tailored to provide information in a segmented manner, enabling visitors to learn about different areas related to Lamborghini, including materials engineering, digital technology, and vehicle configuration processes.
What Lamborghini vehicles and customisation options are included in the display?
One area of the Lamborghini Arena Village has been set aside to showcase the possibilities for customising Lamborghini vehicles through the company’s Ad Personam programme. Three Lamborghini vehicles will be on display in different states of configuration:
Lamborghini Urus SE
Lamborghini Temerario
Lamborghini Revuelto
The cars on display demonstrate various external colours, internal materials, and internal trim. The emphasis is on how such specifications affect the appearance and configuration of each vehicle, not on promoting specific models.
How does the event celebrate Lamborghini’s history?
The event in 2026 will celebrate an important milestone in Lamborghini’s history, marking 60 years since the Lamborghini Miura was first launched, at the Geneva Motor Show. A Lamborghini Miura will be on display in the Lamborghini Village as part of Lamborghini’s historical collection managed by Lamborghini Polo Storico.
Additionally, a special tour featuring several Lamborghini Miura models will be held and end at the Arena on 9th May. This will allow visitors to view several models of this Lamborghini car in one location.
What technologies and engineering systems are presented?
The section of Research & Development is dedicated to aspects related to technical elements and development procedures. The information displayed in this section includes:
A mock-up of the Revuelto powertrain
Examples of carbon fibre construction
Simulated tools used in vehicle testing
Remote parking systems
The purpose of this section is to explain how various technologies are combined within Lamborghini cars.
Are there any sustainability and culture components at the event?
The Arena Village also features exhibits on sustainability and visual arts. Along the main area, there are large-scale robotic sculptures made from recycled production materials. The robotic sculptures were created in collaboration with Gruppo Hera, which featured them at Lucca Comics & Games.
There is also a photography exhibition by Lucrezia Roda, which was originally presented at the Museo Automobili Lamborghini. The exhibition features photography taken during industrial processes in Lamborghini plants.
What services and activities are available for visitors?
The event also has sections for customer services and ownership-related activities. This comprises:
A presentation of Lamborghini’s digital platform for its owners
Access to telemetry support for track sessions
Video review sessions with drivers from Lamborghini’s motorsport division
A presentation of certified pre-owned vehicles in the Selezione programme
There are also sections for original accessories, technical partnerships like the development of exhaust systems with Akrapovič, and a retail area with branded merchandise available.
There will also be a space for younger audiences, with activities designed for children.
Ticket access, dates, and availability
The Lamborghini Arena event is scheduled to take place over two days: 9-10 May 2026. It will be held at the Imola Circuit in Italy. With a ticket to this event, one gains access to the Arena Village and its exhibitions, as well as access to the Museo Automobili Lamborghini.
The ticket prices are not provided in the information given. It is not certain if ticket availability will depend on access to other activities. It is recommended that one cheque Lamborghini sources regarding ticket sales and requirements as the event approaches.
