For 2026, Aston Martin has turned the volume knob firmly to eleven with its latest Experiences programme. This isn’t a casual drive-and-dine affair. It’s a globally curated calendar of ultra-luxury road trips, track days, and motorsport access that most people only see on Instagram.
Built on the success of the 2025 calendar, the 2026 Experiences lineup expands the list of destinations, deepens access, and introduces more ways for both owners and enthusiasts to step inside Aston Martin’s world. Champagne at Le Mans or tyre smoke at Monza — what’s your pick?
What Is Aston Martin Experiences?
In short: four pillars designed to immerse you in performance, luxury, and culture, without watering any of it down.
At the top sit Ascend and Unleashed. Both are invitation-only programmes aimed at Aston Martin’s most committed clientele. Supporting them are Supertours and Supercharged experiences, which broaden access through regional road trips and track-focused events. Same formula, different intensity levels.
Every programme combines driving, luxury hospitality, and behind-the-scenes access. It’s basically living the Aston Martin life and not just driving the cars.
What is Aston Martin’s most exclusive programme?
Ascend sits at the top of the luxury experience chain primarily because of exclusivity. It’s capped at just 12 couples per journey and built around access money normally can’t buy.
Ascend brings with it epic driving routes with cultural immersion and VIP motorsport access. The 2026 calendar includes Le Mans with Aston Martin THOR Racing, a Texas F1 weekend with insider access, and a James Bond-themed Italian escape celebrating Casino Royale’s 20th anniversary. Yes, really.
Private hospitality, unique racing experiences, and destinations curated like a Savile Row suit — bespoke and unapologetically indulgent.
What track experiences does Aston Martin offer?
With the 2026 Experiences calendar, Aston Martin has brought forth its Unleashed experience. This is strictly for owners of Aston Martin’s limited-run, track-focused machines, and it treats them accordingly.
Participants take on iconic circuits like Paul Ricard, Red Bull Ring, and Monza with championship-winning instructors, full technical support, and even motorsport physiotherapy. Days are spent chasing lap times; evenings are reserved for five-star hotels and hosted fine dining. It’s part race academy, part high-end club, and very much not a casual track day.
Aston Martin’s Supertours and Supercharged
These Aston Martin experiences bring it closer to home, without diluting the brand. Supertours focus on lifestyle-driven road trips, including Marrakesh, Monaco Grand Prix weekends, Goodwood Festival of Speed, and breathtaking routes across China.
Supercharged, meanwhile, delivers regional track experiences at places like Silverstone, Millbrook, and Monticello. They’re designed for owners and enthusiasts who want immersion without committing to multi-day, globe-trotting itineraries.
Who are Aston Martin Experiences for?
Aston Martin owners, collectors, and serious enthusiasts who believe a car should be driven hard and celebrated properly. Whether it’s sipping champagne at Le Mans, chasing apexes at Monza, or living out a Bond fantasy in Italy, the 2026 Experiences programme reinforces Aston Martin’s belief that luxury isn’t static. It moves, and sometimes, it’s about donning a racing helmet.
