What is BottegaFuoriserie and why does it matter?
BottegaFuoriserie is the new creative universe uniting Alfa Romeo and Maserati, designed to push design, performance, and personalization well beyond catalogue specs. This is Italy’s answer to mass-produced “special editions”. Bottega stands for workshop/studio, while Fuoriserie means ‘out of series,’ literally translating to custom-built.
It brings together bespoke builds, deep customization, motorsport traits, and Italian heritage into a single strategic vision. In short, it exists to remind the world that passion-led engineering still has a place in modern performance cars.
Where did the new Alfa Romeo & Maserati cars debut?
Ultimate Supercar Garage, the new modern-performance offshoot of Rétromobile, was chosen for the debut. It was hosted in Paris during its landmark 50th edition. It’s where history and hypercars meet, which makes it a perfect cultural fit.
Held at Paris Expo Porte de Versailles, the event places modern supercars in the same reverential space usually reserved for classics. That overlap is exactly where BottegaFuoriserie wants to live.
Which cars were revealed by BottegaFuoriserie?
Leading the stand is the Alfa Romeo Nuova 33 Stradale, a modern reimagining of one of the most sacred names in Alfa history. It marks the return of an icon inspired by the legendary 1960s model and the Tipo 33 race car.
Joining it is the Alfa Romeo Giulia Quadrifoglio Luna Rossa, inspired by Alfa’s partnership with Luna Rossa. Luna Rossa is a sailing team that races in the America’s Cup.
The Maserati MCXtrema is pure excess in the best possible way. Track-only, limited to 62 units, and designed with zero concern for road manners, it exists solely to chase lap times.
Beside it sits the Maserati GT2 Stradale, which effectively translates GT racing brutality into something you can legally drive home. It’s the closest thing to driving a race car on the road.
BottegaFuoriserie At Ultimate Supercar Garage
Set to take place between 29 January and 01 February 2026, the BottegaFuoriserie display also features at the centre a bespoke lounge connecting all four cars, designed to walk visitors through the project’s pillars: one-off creations, deep customization, heritage storytelling, and racing innovation. Rather than static posing, the stand tells a story. It’s less museum, more atelier.
This Paris debut signals a deliberate move upmarket in terms of intent. BottegaFuoriserie positions both brands as creators, not followers, in a world increasingly dominated by software updates and badge engineering.
