How strong were Porsche’s 2025 sales?
Porsche Middle East and Africa sold 9,628 new vehicles in 2025, their best year in twelve years. This is a 1 per cent increase over 2024 and a 55 per cent rise since 2020. The 911 sports car was notable, accounting for 23 per cent of sales, up from 15 per cent in 2020.
What did the leadership say?
Dr Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, praised importer partners and the regional team for steady growth. He highlighted expanded retail spaces and lifestyle centres as signs of long-term investment in customer experience.
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What were the biggest regional highlights?
The Porsche Icons festival in Dubai drew over 30,000 fans, showcasing models such as the Cayenne Electric, Macan GTS, and 911 GT3 Manthey. The Speed of Light campaign with David Guetta and Dubai Tourism spotlighted Porsche’s electric models, reaching 70 million views globally.
In India, Porsche partnered with NGO Liter of Light to donate 1,963 solar lamps during Diwali at the Gateway of India, setting a Guinness World Record.
How did Porsche engage customers?
Demand for Exclusive Manufaktur and Sonderwunsch vehicles grew, highlighting the appeal for custom creations. The Porsche World Road Show visited five markets with hands-on drives. The Porsche Travel Experience launched in the Middle East, offering desert, mountain, and coastal routes for immersive brand journeys.
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What unique projects were launched in Saudi Arabia?
Porsche launched the Macan Gems Collection, three bespoke gemstone-inspired show cars made via Exclusive Manufaktur. The project targeted female customers with design-focused storytelling.
What’s next for Porsche in the region?
Porsche Middle East and Africa starts 2026 with record sales, landmark events, and increased customer engagement, further cementing its role as a lifestyle brand beyond performance.
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