Al-Futtaim Trading Enterprises has announced the inauguration of its new flagship 3S (Sales, Service, & Spare Parts) showroom for Chrysler, Dodge, Jeep, & RAM brands on Sheikh Zayed Road in Dubai. The new showroom will replace the company’s existing showrooms on the Sheikh Zayed Road & Dubai Festival City locations.
What is the objective of the new 3S showroom?
The centralisation of automotive retail as well as after-sales services under one roof has been facilitated by the opening of the new facility, where clients will be able to search for different types of new vehicle models, as well as services such as car servicing, procurement of original spare parts, among others, in a bid to improve the ease of vehicle ownership.
What facilities/services can be found on site?
The showroom offers a range of areas to serve customers and display areas to showcase different models of vehicles. The dealerships also come equipped with digital solutions that can be used to convey product information to potential buyers as well as coordinate services offered to clients. The integration of a service centre has come equipped with various services provided to maintain different models of vehicles sold by different brands in this dealership. Improved turn-around times are a part of this integration process, as per the company.
Where is this showroom? What type of people does this showroom serve?
The facility is situated at Al Quoz Industrial Area 3, Hadaeq Mohammad Bin Rashid, Sheikh Zayed Road, and it is centrally placed to allow access from other areas such as Jumeirah, Dubai Marina, Downtown Dubai, among others, across Dubai and the Northern Emirates.
What is the role of the showroom for the Jeep brand?
The Sheikh Zayed Road showroom will serve as the UAE display for the Jeep Commander. The model, launched in the GCC last month, is an addition to the brand’s portfolio and is a midsize car for families and city driving, and occasional off-road capability.
Pricing, availability and launch details
The Jeep Commander is now available for pre-order through Trading Enterprises. Official sales will begin in the UAE during February 2026, with pricing to be announced. The new 3S showroom is now open for customer sales, servicing, and spare parts across Chrysler, Dodge, Jeep, and RAM vehicles.
