What did Honda showcase in Dubai?
On January 15-16, 2026, Honda Middle East & Africa hosted an event at Sofitel The Palm, Dubai, celebrating engineering in the marine, automotive, and motorcycle sectors. The experience showcased Honda’s evolution from humble origins to a future-focused vision.
How did the sea trial highlight Honda Marine?
The event opened on the water with an exclusive sea trial aboard a SilverCAT 35 CX, powered by all-new twin BF350 V8 outboards. The demonstration distilled more than 60 years of Honda Marine engineering—performance, reliability, and craftsmanship—setting a dynamic tone for two days of innovation and technical precision.
How was Honda’s heritage presented to guests?
In the Past Zone, a cinematic film traced Soichiro Honda’s journey from modest origins to global mobility pioneer, highlighting moments such as Ayrton Senna’s Honda-powered McLaren at Suzuka. The McLaren was displayed along with heritage artefacts. Today, Honda serves over 28 million customers annually in automobiles, motorcycles, marine engines, power products, and aviation with the HondaJet.
Which products represented Honda’s present lineup?
The Present Zone showcased Honda’s CR-V Sport Grade, Pilot TrailSport, and ZR-V Apex Edition, highlighting safety, performance, and refined design. Marine leadership was reinforced with Honda’s first V8 outboards, the BF300 and BF350, discussed during a Boat Builders Meeting with leaders from Saudi Arabia, UAE, Oman, Kuwait, and teams from Dubai, Japan, Europe, along with partner Al-Futtaim, steering partner Ultraflex, and SilverCAT Boat Manufacturers.
How did Honda demonstrate motorcycle innovation?
A SuperSport showcase led by the CBR650 introduced the world’s first Honda E‑Clutch, enabling gear shifts without operating the clutch lever. The display also featured the CBR600RR‑R, the iconic Fireblade, and the Gold Wing 50th Anniversary Edition, celebrating five decades of touring excellence.
Also Read: Honda CB1000 GT Tourer unveiled at EICMA 2025
What future technologies were revealed in Dubai?
The Future Zone showcased Honda’s roadmap: hydrogen fuel-cell technology, Level 3 autonomous driving, electric motorcycles, upcoming 0 Series EVs, eVTOL aircraft, and reusable rockets for satellite launches. It ended with a MENA vision to expand the hybrid lineup, refresh motorcycles and power products, and boost regional growth.
What is the takeaway from Honda’s Dubai showcase?
Honda’s Dubai experience united heritage, present-day product leadership, and future ambition, positioning the brand across land, sea, and air while signalling a confident expansion across the Middle East and Africa.
Also Read: Honda WN7 Electric Unveiled at EICMA 2025: Naked Bike with 50 kW Power and 140 km Range
