As part of efforts to make the sedan line more competitive in a market where SUVs are on top, the Ford Middle East & North Africa brand has launched its Taurus model in the region. This further entrenches the brand’s position in the midsized sedans range.
The new model also comes with some upgraded design elements, second-row in-car technologies, and various engine choices, all of which are set to fulfil the different needs of car usage, as seen in the Middle East.
What modifications have occurred to the outer and inner design?
“The all-new Taurus comes with a fresh exterior makeover, featuring a redesigned front and rear fascia with redesigned headlights and taillamps. It also comes with redesigned aluminium wheels. Additionally, there are more exterior colours available.”
What are changes in exterior and interior design?
The interior themes include new colours, better materials, and redesigned seating. The team has also strived to change the interior console for enhanced functionality, with the interior dimensions and seating capacity characteristic of Ford’s emphasis on passenger comfort.
What are the Engine Options?
The Ford Taurus lineup remains available with a 2.0-litre EcoBoost gasoline engine, mated to an eight-speed auto transmission. The engine churns out a respectable 239 horsepower and 382 Nm of torque, designed for customers looking at a compilation of performance and fuel efficiency.
Additionally, Ford launched the 1.5-litre hybrid powertrain variant for customers who are focusing on fuel economy. The powertrain variants are suitable for both normal driving and long-distance driving.
However, has the technology in the car also improved?
The response here is a definite yes. The most current technological advances associated with the Ford Taurus concern its SYNC 4A entertainment system, boasting a 13.2-inch full HD screen. Apple and Android Auto wireless connection capabilities come standard in all Taurus models.
Based on the trim variant, some additional features include the 360-degree camera system, available for the base Ambiente variant, and the 10-speaker B&O sound system available for the Titanium variant. All these features add functionality without affecting the interface much.
How does it enhance connectivity with the Ford Pass app?
The new Taurus in some Middle East markets features the Ford Pass smartphone application, which allows owners to start the vehicle remotely, adjust cabin climate settings, locate the car using the horn and lights, and obtain vehicle status information such as fuel level, tyre pressure, and odometer reading.
This connected feature is designed to offer mere remote access and monitoring instead of advanced autonomous driving or subscription-based services.
Pricing, Availability, and Launch Details.
The new Ford Taurus has begun to arrive in Ford dealerships across the Middle East and North Africa, with a number of trim levels available, along with a range of engine options depending on the market. Prices vary by country and specification; customers should see their local Ford dealers for detailed pricing, warranty coverage, and delivery dates. This launch is part of Ford’s wider regional strategy to maintain a diverse sedan lineup alongside hybrid and conventional engine options.
