What made the Abu Dhabi debut significant?
Emirates Motor Company (EMC), the authorised Mercedes-Benz distributor in Abu Dhabi, showcased the Mercedes-AMG GT 63 APXGP Edition at their Airport Road showroom, with Formula 1 driver George Russell unveiling the car to customers, VIPS, and brand supporters.
Only 52 units will be made globally, making its Abu Dhabi debut significant for collectors and motorsport fans.
How does the GT 63 APXGP Edition embody exclusivity?
The GT 63 APXGP Edition merges track-inspired design with unmistakable rarity. Key highlights include:
- Hand-applied paintwork with Race Gold accents
- Checkered flag motif on the fenders
- 21-inch AMG forged wheels
- Black Nappa leather interior with Race Gold contrast stitching
- “Limited Edition 1 of 52” badge on the centre console
Together, these details reinforce the model’s motorsport heritage and one-of-a-kind character.
What did EMC leadership say about the reveal?
Mohammad Ghazi Al Momani, General Manager of Emirates Motor Company, described the evening as a reflection of Mercedes-AMG’s spirit:
“This event reflected the spirit of Mercedes-AMG, a celebration of bold design, engineering excellence, and emotional connection. Having George Russell reveal this exceptional vehicle to our guests made the moment truly unforgettable and underscores our role in bringing world-class experiences to our customers in the UAE.”
How did adidas contribute to the event experience?
The evening included a creative collaboration with adidas, Mercedes-AMG’s apparel partner. Guests enjoyed brand activations such as a meet-and-greet with George Russell, an adidas apparel showcase, and immersive experiences blending automotive innovation with fashion. This partnership added a cultural layer, linking automotive excellence with lifestyle storytelling.
What does this reveal mean for EMC in the UAE?
With the GT 63 APXGP Edition’s Abu Dhabi debut, Emirates Motor Company enhances performance, luxury, and brand storytelling in the UAE. The event highlighted EMC’s role in providing world-class experiences for automotive enthusiasts and lifestyle audiences.
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