A new creative hub dedicated to personalisation, aesthetic research, and performance. Spanning Modena, Turin, and Arese (in the province of Milan), this project brings together two of Italy’s most iconic automotive brands, celebrating tradition and innovation in the heart of the country’s expanding automotive valley.
Led by Cristiano Fiorio, and reporting directly to Santo Ficili, CEO of Alfa Romeo and COO of Maserati, Bottegafuoriserie embodies the spirit of Italian craftsmanship, technology, and art. It is more than just a place; it is a vision, where the artistry, heritage, and performance of Alfa Romeo and Maserati converge to create automotive experiences tailored for our modern era. Founded under the auspices of the Altagamma Foundation, Bottegafuoriserie focuses on four key areas: Bottega, Fuoriserie, La Storia, and Corse.
Bottega is the heart of creativity, where ideas are transformed into exceptional, limited-edition cars. Here, Alfa Romeo and Maserati create rare masterpieces such as the Alfa Romeo 33 Stradale and the Maserati MCExtrema. Each vehicle is conceived, designed, and built in Italy, combining masterful craftsmanship with cutting-edge engineering. Every project is developed in close collaboration with the client, resulting in a unique car that embodies individuality and passion.
Foresere represents the ultimate customisation programme, offering clients worldwide the opportunity to make their cars a true reflection of their personality. Through sophisticated design, innovative materials, and uncompromising quality, each car becomes a unique expression of its owner’s identity—crafted with the distinctive aesthetic codes of Alfa Romeo and Maserati.
La Storia celebrates a heritage that continues to inspire the future.
Bottegafuoriserie restores and certifies classic cars and establishes archives and museums to preserve a century of excellence. At the Alfa Romeo Museum in Arese and the Umberto Panini Maserati Collection in Modena, visitors can explore the heritage of both brands. Through Officine Classiche, historical restorations and certifications ensure these legendary cars remain alive and influential for future generations.
