Samsung and Amazon Team Up to Elevate Smart Homes in the UAE

Samsung Gulf Electronics and Amazon Ads have joined forces to launch a new Smart IoT Hub category on Amazon. ae. This exciting collaboration promises to revolutionize smart home experiences in the UAE by seamlessly integrating Samsung’s SmartThings application with Alexa.

Unifying Smart Home Control

The Smart IoT Hub bridges the gap between SmartThings, a leading smart home application with built-in Matter connectivity, and Alexa, the ubiquitous voice assistant. This integration empowers users to control a vast ecosystem of smart home devices using simple voice commands. Samsung’s AI appliances, smart TVs, and hundreds of other brands’ compatible devices can all be brought under one roof, creating a truly connected and unified smart home experience.

Beyond Convenience: Enhancing Functionality

The Smart IoT Hub goes beyond offering basic control functionalities. Users can leverage features like intelligent lighting control, allowing effortless management of their home’s illumination through voice commands and automated routines. This translates to a more comfortable living environment while potentially reducing energy consumption. Energy optimization is further facilitated by enabling remote control of Samsung appliances and smart devices.

Security and Entertainment for the Modern Home

Security plays a crucial role in any smart home setup. The Hub integrates seamlessly with smart cameras, doorbells, and sensors, providing real-time alerts and remote monitoring capabilities for enhanced peace of mind. Additionally, the platform caters to entertainment enthusiasts by enabling the creation of perfect home theatre setups. Smart TVs and lighting can be seamlessly controlled by voice, creating an immersive and customizable entertainment experience.

Unlocking the Potential of Smart Homes

“This collaboration with Amazon Ads is making smart home technology more accessible, intuitive, and seamlessly integrated into our customers’ lives,” said Shafi Alam, Director and Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics. He rightfully emphasizes that this partnership offers more than just a product; it’s a step towards redefining how people interact with their homes. Users can ditch multiple apps and confusing interfaces, simplifying daily routines and embracing the full potential of a smart home.

Amazon Alexa Adds Intelligence to Samsung’s Innovation

Dr Raf Fatani, Regional General Manager, Alexa, MENA, expressed his excitement about the collaboration, highlighting how it brings Alexa’s advanced AI capabilities to Samsung’s innovative products. This combined offering unlocks a new level of convenience and automation for millions of users across the UAE. Ultimately, this partnership reinforces Amazon’s commitment to delivering AI technology that streamlines and enhances daily life.

Easy Setup for a Connected Future

The Smart IoT Hub provides a hassle-free user experience. It includes download links for both SmartThings and Alexa apps, along with a helpful “how-to” video that guides users through the simple connection process. This ensures a smooth transition to a seamlessly connected and voice-controlled smart home environment.

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