Human Mobile Devices Partners with FC Barcelona

Human Mobile Devices (HMD), a European mobile phone innovator, has announced a three-year partnership with FC Barcelona. The partnership will see HMD become a Global Partner and Official Mobile Phone Partner of the renowned Spanish football club.

The partnership was announced in a unique way, featuring Lamine Yamal’s hairdresser, Saul Peregrina, shaving the FC Barcelona crest and the HMD logo into the back of a fan’s head. This creative act showcased the innovative spirit shared by both brands.

HMD, a relatively young company but a leading manufacturer of smartphones in Europe, aims to increase brand awareness through this partnership. The collaboration extends beyond football, encompassing FC Barcelona’s basketball, futsal, handball, and roller hockey teams.

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Sangeet Singh Kochhar, Vice President of HMD in the AMEA Region, expressed excitement about the partnership, highlighting the popularity of FC Barcelona in the Middle East and the opportunity to bring fans closer to their favourite team through HMD devices.

Lars Silberbauer, Global Chief Marketing Officer at HMD, emphasized the alignment between HMD and FC Barcelona’s values of creativity, innovation, and social responsibility. He expressed his long-standing admiration for FC Barcelona and his anticipation for working with the club and its fans.

The partnership will involve significant digital collaborations, leveraging FC Barcelona’s extensive digital presence to reach fans and promote HMD’s products and services.

Juli Guiu, vice-president of the FC Barcelona Marketing Area, praised the partnership, highlighting the shared values between the two brands. He emphasized HMD’s commitment to responsible technology and its focus on future generations.

This partnership between Human Mobile Devices and FC Barcelona promises to be a fruitful collaboration, bringing together two innovative and forward-thinking brands. As HMD expands its presence in the Middle East, this partnership will undoubtedly contribute to its growth and success.

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