Bitmovin’s VOD Encoder to Power Anghamis Expanded Streaming Platform

Anghami, a leading music streaming platform in the Middle East and North Africa (MENA) region, has partnered with Bitmovin to optimize its video streaming infrastructure. This collaboration comes after Anghami’s landmark merger with OSN+, a video streaming giant, creating a powerhouse platform offering both music and premium film and TV content to over 120 million users.

Optimising Infrastructure for a Content Bonanza

Anghami recognized the need to upgrade its technology stack to integrate the massive OSN+ content library seamlessly. Bitmovin’s VOD Encoder emerged as the ideal solution due to its ability to:

• Handle Large Content Volumes: Bitmovin’s technology efficiently encodes vast content catalogues, ensuring smooth integration of OSN+ programming.
• Maintain High Quality: Unrivaled encoding features and support for the latest codecs guarantee exceptional viewing experiences for users.
• Work at Speed: Bitmovin’s VOD Encoder delivers lightning-fast processing, allowing Anghami to encode over 40,000 assets of the highest quality.

Anghami is leveraging Bitmovin’s VOD Encoder for several key functionalities:

• Per-Title Encoding: This ensures each video is optimized for the best visual quality while maintaining a customized adaptive bitrate ladder. This translates to a seamless viewing experience for users on any network connection, while also minimizing storage and content delivery network (CDN) costs for Anghami. 
• Dolby E Support: Bitmovin’s VOD Encoder allows Anghami to deliver immersive home viewing experiences with high-quality Dolby E surround sound for its customers.

A Partnership for a Reimagined Entertainment Landscape

Both Anghami and Bitmovin are excited about this collaboration. As Elias Khoury, VP of Information & Content Systems at Anghami, states: “Bitmovin’s VOD Encoder has surpassed our expectations … and its technical expertise … is a perfect fit for our vision.” Bitmovin’s CEO, Stefan Lederer, echoes this sentiment, highlighting their proven ability to handle large-scale content processing while ensuring the highest quality. This partnership positions Anghami to deliver a truly transformative entertainment experience for its users across the MENA region.

3