Digital disruption in the garage industry has arrived

MySyara is a Dubai based car care app. Syara in Arabic means car, so it literally translates to MyCar.

What is a car care app? Well, the app is a garage at your fingertips, from battery change, car wash, car servicing, car detailing, ceramic coating application, tire services to even off-road rescue all of it is available as a—one-stop-shop on the app. I have personally used the off-road rescue service, and the Chirenj Chandran, who is the Co-Founder and CEO, showed up in his 2016 Defender 90 to help me out successfully.

The UAE has almost a 94%+ smartphone + internet penetration. The average internet penetration of the GCC region is also 91%. This means the app has great potential. It can also become an aggregator for garages and service providers or tie-up with selected garages and service providers in various regions. India is another big potential customer base.

With the world sitting at home due to know you know what, services which come to your doorstep after increased giving service providers such as MySyara, an upper hand. These type of services let passionate car owners maintain their cars properly.

This expansion and new product deployment has been made possible by a cash injection of over USD 650,000 from an initial round of funding, facilitated by JRC Corporate Consulting. Acting in an advisory capacity, JRC brought ten investors for the pre-series A round, attracted by the start-up’s rapid growth and fertile market conditions.