Jaguar is undergoing a significant transformation, redefining its brand identity and embracing a bold new vision. The iconic automaker is returning to its roots, inspired by the words of its founder, Sir William Lyons, who famously stated, “A Jaguar should be a copy of nothing.”
A New Era of Exuberant Modernism
Jaguar’s new creative philosophy, Exuberant Modernism, is characterised by bold designs, unexpected thinking, and a fearless approach to creativity. This philosophy permeates every aspect of the brand, from its products to its marketing and communications.
A New Brand Identity
To reflect this new era, Jaguar has unveiled a striking new brand identity. Key elements of this identity include:
- Device Mark: A bold, geometric logo that symbolizes Jaguar’s commitment to modern design and innovation.
- Strikethrough: A powerful visual element that signifies Jaguar’s defiance of convention and its pursuit of originality.
- Exuberant Colors: A vibrant color palette inspired by the world of art and design.
- Makers Marks: The iconic Jaguar leaper and a new monogram symbolize the brand’s heritage and future.
A Glimpse into the Future
Jaguar’s commitment to innovation and creativity is further exemplified by its upcoming Design Vision Concept, which will be unveiled at Miami Art Week. This concept car will showcase the brand’s bold design language and cutting-edge technology.
Jaguar’s presence at Miami Art Week signifies its dedication to supporting artistic expression and innovation. The brand will collaborate with emerging artists to showcase their work and inspire future generations.
A New Chapter
Jaguar’s transformation is a bold statement of intent. The brand is redefining itself for a new era, embracing its heritage while pushing the boundaries of automotive design and technology. With its focus on innovation, sustainability, and customer experience, Jaguar is poised to reclaim its position as a global leader in the luxury automotive market.
