Collaborations are essential in today’s world of social media. Engagement and interactions are new KPIs for brands to follow. Almost all brands are thinking of new and immersive experiences to showcase their products beyond what they are.

Welcome to the latest one done by Jaguar. The new F-PACE, Jaguar’s flagship SUV and a best seller for them which just got a fresh look and upgrade. To celebrate this Jaguar has collaborated with DJ Producer MK to curate a new soundtrack for the launch of the new F-PACE.

The new Jaguar campaign coincides with MK’s new track’s world-exclusive launch, ‘Lies’ featuring Raphaella. MK will also curate a playlist on Spotify, inspired by the new Jaguar F-PACE.