Tag Heuer invited me a for a private tour of their boutique in Dubai at the Mall of Emirates. Tag Heuer now in the U.A.E is directly managed by the Swiss head office making is even more special. Tag Heuer is one of the watch brands, which is synonymous with motorsport and cars. Today they are one of the largest sponsors of motorsports globally.

Dubai Watch Union an Instagram page dedicated to watch collectors in the region and Tag Heuer invited for a private viewing of their new boutique at the Mall of the Emirates which has a ton of memorabilia connected to the history of the brand and motorsports. They even had an original vintage watch from their Monaco collection on display. However, the watch I fell in love with was a limited edition Tag Heuer Carrera piece. Such a beautiful piece.

I enjoyed the tour so much that I bought an Aquaracer for the Mrs. so that we could twin at the next Tag event. With prices starting from around US$ 1000 I really feel this a good way to buy a well built proper Swiss watch with automotive pedigree. Enjoy my day with Tag Heuer.