2026 marks a landmark year in the history of Formula1. Apart from the introduction of monumental changes to the race car regulations, 2026 will witness German carmaker Audi’s entry to motorsport’s most elite race. And as early as mid-2024, the Audi Factory team has announced the signing of its first driver – Nico Hülkenberg. The German racer with over 200 F1 races under his belt is one of the most experienced drivers in the sport and now signs a multi-year contract with Sauber. While Hülkenberg will appear in Audi factory team colours in 2026, he will be driving for Sauber as early as 2025, thereby making a return to F1 next year post a multi-year hiatus and accompany the transformation to the factory team. Nico Hülkenberg commented: “The prospect of competing for Audi is something very special. When a German manufacturer enters Formula 1 with such determination, it’s a unique opportunity. To represent the factory team of such a car brand with a power unit made in Germany is a great honor for me.”

In an attempt to showcase the brand’s commitment to innovation, progress, and cultural resonance within the Middle East, Audi Middle East has appointed Chef Izu Ani as its inaugural regional brand ambassador. A long time Audi fan and customer, Chef Izu Ani’s regional footprint and storytelling prowess is said to have made him an ideal partner for the brand and become Audi’s first regional brand ambassador. His ability to craft gastronomic masterpieces has attracted fans from royal families to his establishments across the UAE and Qatar and remains passionate towards adrenaline-fueled activities, including driving his Audi RS Q8 and pushing the limits on his road bike. “Audi and Chef Izu is more than a partnership; it’s a shared journey of innovation, storytelling, and a commitment to excellence. Having admired Audi for many years and being a proud owner of the Audi R8 performance, amongst others, I am honoured to join forces with Audi to inspire audiences across the Middle East. I look forward to creating unforgettable experiences together.”